Product Innovation Management

تفاصيل الدورة التدريبية

الإسم: Product Innovation Management

الكود: GL-IC014

القطاعات: الابتكار والإبداع , Live/Online Class , الابتكار والإبداع

  التاريخ   عدد الأيام   المكان   السعر
14 - 18 Feb 2021 5 Live Online Classroom $1,450 إحجز الآن
25 - 29 Jul 2021 5 Live Online Classroom $1,450 إحجز الآن
05 - 09 Dec 2021 5 دبي, الإمارات $3,950 إحجز الآن


Innovation management allows a systematized process of capturing, refining, and implementing groundbreaking ideas. To drive innovation, there is a need to have a process in place to solicit ideas from target audiences (employees, customers, partners, etc.) and then sort the ‘gold’ from the ‘gravel’. Product innovation management involves developing these processes in a repeatable, scalable way.

This training course is designed to provide participants with an innovative mindset and expertise in how organizations successfully create and manage new ideas for marketing new products. This course will cover topics about innovation strategy, idea management and social networks.


At the end of the training course, participants will be able to:

  • Gain a comprehensive understanding of main innovation management terminology and concepts.
  • Understand the adoption life cycle and innovation adoption at the individual and organizational level.
  • Identify the three types of idea management systems
  • Learn the innovation process and strategy and its importance.
  • Know how innovation products and projects should be selected and managed.
  • Explain the importance of teams, team structures and networks for innovation.

Training Methodology

This training course is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course will use lectures and presentations, and group discussions.


Day 01

  • Introduction
    • What is innovation management?
    • Product, service and process innovations
    • Incremental and radical innovations
    • Architectural and modular innovation
    • Value chains and Industry Networks (open innovation)

Day 02

  • The Adoption of Innovation and the Innovation Process
    • The innovation adoption lifecycle
    • Innovation adoption at the individual level
    • Innovation adoption at the organizational level
    • Innovation processes, innovation management, and innovation strategy in organizations.
    • Testing Innovation options
    • Validate your innovation options
    • How do you identify relevant and compelling insights and ideas?
    • Insight generation, tools and tricks
    • Using feedback & idea prioritisation

Day 03

  • The Fuzzy Front-End - Creativity
    • Introduction to creativity
    • What makes people creative?
    • How can we enhance creativity?
    • How can groups be creative?
    • Interview on creativity consulting
    • Product and Idea management principles, types and challenges (canvas for idea management)
    • Structured problem solving for innovation planning

Day 04

  • Product and Idea Management to Execution
    • How do you build an effective business case?
    • Business Model innovation
    • Choosing Innovation Metrics that match your project
    • Measuring innovation, build your business case & look at ROI
    • Stakeholder management
    • Managing uncertainty and risk in innovation

Day 05

  • Valuing Innovation
    • Managing innovation implementation projects
    • Build a compelling desktop business case quickly and easily and work on the best way to communicate value to your stakeholders
    • Pitching your business plans effectively
    • Pitch your idea and business case to the Dragons Den panel
    • Work on your personal implementation plan to bring innovation to your business and teams

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