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Course Code: PSCO 109
388 Course Visits
Building a Successful E-commerce Business
Course Sector:
Procurement & Supply Chain Operations
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Rome, Italy $4,950
02
5 Days
Dubai, UAE $4,250
03
5 Days
Dubai, UAE $4,250
Introduction
Training course introducion / brief
E-commerce also known as electronic commerce or internet commerce refers to the buying and selling of goods or services using the internet and the electronic transfer of money and data to execute these transactions. E-commerce has changed the way in which we buy and sell goods and services and is big business.
This training course is designed to provide participants with the concept in establishing a successful e-commerce business and reach consumers at every possible point of contact and how effective digital strategies can help businesses grow and thrive today.
Course Objectives
At the end of the training course, participants will be able to
- Gain a comprehensive understanding of the key strategies associated with inbound channels including social media marketing, content marketing, search engine marketing, and email marketing
- Identify and apply best practices in creating marketing strategy with a unified message, voice, and brand and a seamless customer experience for e-commerce business.
- Incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy
- Know how to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy
Course Audience
Who is this course for, and can benefit the most
- Procurement Manager / Supervisor
- Procurement officer / assistant
- Purchase officer
- Vendor manager
- Supplier relationship officer
- Purchase coordinator
- International Buyer
- Category purchasing manager
- Supply chain officer- Procurements
- Logistics Professionals
- Distribution Managers
- Working in this field
- These who wants to start a career in this field
Course Outline
The course aims and learning outcomes
DIGITAL CHANNEL PLANNING AND INBOUND STRATEGY
- Inbound and Outbound Marketing
- Challenges of Channel Planning
- Cross Media Planning
- Digital and Traditional Marketing
- Digital Channel Mix
- Mobile Marketing
- Social Media
- Brian Lavery on How AccuWeather Uses social media
- SEO
- Conversion Rate Optimization
- Paid Search
- Email Marketing Overview
- Outbound Email Marketing
- Inbound Email Marketing
- Subscriber Lists
- Persona Development and Segmentation
DIGITAL CHANNEL PLANNING AND OUTBOUND STRATEGY
- Display Advertising
- Digital Display Creative Brief
- Digital Display Tactics
- The Growth and Importance of Video Content with Sadé Council
- YouTube Channel Setup
- Video Management
- Display Campaign Metrics
- Display Campaign Reporting
- Google Analytics Reporting
- Campaign Optimization
E-COMMERCE AND SOCIAL CUSTOMER SERVICE STRATEGY
- E-Commerce Overview
- The legal challenges of e-commerce.
- Privacy and data protection in digital era Global trends
- Conversion Rate Optimization
- Value Proposition
- E-Commerce Revenue Models
- E-Commerce Solutions
- Key Operational Considerations
- Social Customer Service
- Social Commerce
- Social Customer Service Strategy
- Collaborative Strategy Development
DESIGN AND USER EXPERIENCE
- Designing e-commerce sites (step by step) The online customer experience
- SUPPLY AND DISTRIBUTION
- Supply Chain Management Distribution channels
- Online marketplaces - third-party business-to-consumer sales
PAYMENT AND SECURITY
- E-contract E-payment customs challenges
- CUSTOMER ENGAGEMENT
- Connecting with customers online: live chat chatbots and voice assistants Gathering and using demographic data through web contacts and social media Marketing to prospective and established customers
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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