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Course Code: FNBN 127
307 Course Visits
Commercial Mindset
Course Sector:
Finance, Accounting and Banking
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Introduction
Training course introducion / brief
Cambridge Business English Dictionary defines commercial awareness as, “the knowledge of how businesses make money, what customers want, and what problems there are in a particular area of business.”
This training course is designed to provide participants with the relevant concepts related to commercial mindset such as the tools to make commercially focused decisions, focusing on the critical business issues that affect, and understanding why certain decisions are made from a commercial viewpoint.
Course Objectives
At the end of the training course, participants will be able to
- Gain a comprehensive understanding of what commercial mindset is.
- Obtain an in-depth knowledge of the market you operate in and identify future business opportunities
- Know how commercial matters impact an organization.
- Recognize how internal and external events impact a business
- Determine who the key stakeholders in the business are and how to influence them
- Use a range of tools to make commercially focused decisions and arguments
Course Audience
Who is this course for, and can benefit the most
- Executives who have strategic financial oversight of their unit or organization
- Finance-related roles
- Accounting-related roles
- Marketing Managers
- Financial managers
- Affiliate marketing leaders
- Career Enhancers
- Digital Innovators
- Business owner / Entrepreneur
- General / Senior Accountant
- Business Project Manager
- Bank Branch Manager
- Structured Finance Senior Relationship Manager
- Finance Transformation Manager
- Risk Manager
- Investment Analyst
Course Outline
The course aims and learning outcomes
What is Commercial Mindset?
- What does the term commercial mindset mean
- Why do you need to have more commercial mindset
- What is strategic thinking and how does it fit in with commercial mindset
- Understanding your businesses commercial and strategic plans
What Impacts Your Business
- What are the internal and external factors that currently/will in future impact your business
- What impact will they have
- Using SWOT and PESTLE analysis to identify the above
Understanding the Marketplace
- Looking at the market place you operate in and the competition
- How your competition affects your business
- Porter’s 5 Forces model to understand the business environment
Strategic Focus, Thinking and Decision Making
- What are the things you should be working on and what should be left alone
- How to make the decisions above with a strategic and commercial focus
- Understand why decisions are made and why some get the green light and others don’t
- How to develop a strong commercial argument
Knowing Your Customers
- Who are your customers (internal and external)
- How do they influence your decisions
- How do your decisions impact on them
- How could you be providing a better service to them whilst still remaining commercially focused
Stakeholders
- How are the key decision makers in your business
- How do they impact on you, your job, your customers and your decisions
- How to influence stakeholders to stand a better chance of getting the green light for your ideas
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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