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Course Code: DIGTR 124
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Digital Innovation Stategy and Management
Course Sector:
Digital Transformation and Innovation
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Introduction
Training course introducion / brief
Evolution in the digital world has been so rapid that organizations need to be flexible and adapt to the ever-changing environment in order to remain competitive in providing value to their customers. This training course is designed to provide participants with the strategic tools to become a technology-centric organization that integrates digital capabilities into its operating, customer, and business models to achieve sustainable growth.
Course Objectives
At the end of the training course, participants will be able to
- Gain a comprehensive understanding of the frameworks to infuse technology advancements into the organization.
- Explore successful business models that drive innovation.
- Utilize data and artificial intelligence, and allow new ideas to emerge.
- Obtain an in-depth understanding of the organization’s customers.
- Enhance the ability to adapt to changing customer demands, make faster, more impactful data-driven decisions.
- Contribute to the establishment of organizational culture that drives innovation through digital transformation.
Course Audience
Who is this course for, and can benefit the most
- Business and technology leaders
- Business Unit Managers
- Business Development Consultants
- General Managers / Regional Managers
- Senior and mid-level leaders
- individual leaders of all levels in the organization
- Art Director
- Marketing Consultants
- Marketing Development Manager
Course Outline
The course aims and learning outcomes
Module 1: Global Marco Trends: Strategic Risk Management Frameworks
Business Innovation Through Experimentation
- Principles of Experimentation
- Convergent Experimental Method
- Divergent Experimental Method
- Value Proposition Adaptation
Module 2: Digital Innovation Strategy and Foresight
- Industry ecosystems from raw materials to end users
- The Innovation Radar
Module 3: Making Innovation Happen: Structure, Process, Culture, and Leadership
- Quantifiable innovation models
- Professor Wolcott’s “Four Models of Corporate Entrepreneurship”
- Platform Business Models
- Overview of Platforms
- Platforms Types
- Platform Business Model Map
Overview of Customer Networks
- Customer Network Paradigm
- Marketing Funnel
Introduction to Digital Customer Behaviours
- Access Strategy
- Engage Strategy
- Customise Strategy
Module 4: Find your Blind Spots
- Management Practices and Orthodoxies that Stifle Innovation
Module 5: Innovation Under Uncertainty
- Decision-making barriers
- Basics of Big Data at Work
- New Unstructured Data Sources
- Unstructured Data Tools
- Templates of Value
- Incomplete or unreliable data
Module 6: Artificial
Intelligence and New Analytical Methods
- Artificial Intelligence (AI) in Business
- Basics of Machine Learning (ML)
- How to Apply AI and ML in Business
- Practical analytical methods to drive revenue
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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