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Course Code: SMCS 126
293 Course Visits
Certified Public Relations Professional
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Los Angeles , USA $5,950
Introduction
Training course introducion / brief
Public Relations Professional
Public relations is a separate management role that aids in the establishment and maintenance of mutual channels of communication, understanding, acceptance, and cooperation between a company and its public. It is the management of problems or issues which will keep management informed of on public opinion.
In this 5-Day training course, we’ll Boost participants’ understanding of the role of PR professionals, and lead them to master communication techniques and skills. In addition to enabling them to evaluate crisis situations and deal with the media while promoting the reputation of the organization.
Course Objectives
At the end of the training course, participants will be able to
- Identify different PR concepts and strategies.
- Master key PR and communication skills as well as editorial, layout and production techniques.
- Evaluate certain PR techniques and approaches appropriately in order to link them to the working environment
- Enhance and apply the main media skills in PR
- Prepare, present and deliver effective oral messages in public
- Distinguish between the public relations and marketing functions of organizations, identifying the exchange between provider and customer as the distinguishing characteristic of marketing relationships.
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
PR concepts
- Criteria for successful PR
- PR tools
- Definition, roles and situations
- Qualities for successful PR staff
PR and communication skills
- Importance of communication in PR
- The PR officer as communicator
- Exchange of messages
- Models of communication process
- Overcoming communication barriers
- Importance of body language in PR activities
- Definition of effective writing
- Use of clear language
- Writing memos, letters
- Preparing colourful newsletters
- Designing and preparing attractive brochures
PR responsibilities
- Corporate image identity and reputation
- Benefits of an effective corporate image
- Internal and external spheres
- Forming a corporate image on the spheres
PR and the media
- Definition of media
- Types of media
- Recorded and live interviews
- Behaviour during media interviews
- PR and the media: the tools
- Press conferences
- Preparing press kits
- Preparing press releases
- Dealing with the media
- Building good relations with the media
- Dealing with the press during times of crisis
Presentation skills and delivering a speech
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analysing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
The PR promotional role
- Decision making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions
Presentation skills and delivering a speech
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analysing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
The PR promotional role
- Decision making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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