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Course Code: DIGTR 138
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Fintech Marketing
Course Sector:
Digital Transformation and Innovation
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Introduction
Training course introducion / brief
Fintech marketing allows a company to promote financial technology products or services to existing and potential customers. This requires a deep and up-to-date knowledge of the fintech industry and its audiences. This training course is designed to provide participants the key and fundamental concepts of Fintech marketing. The course will cover topics such as modern marketing techniques, using social media in Fintech Marketing, B2B and B2C Fintech Marketing, and building a Digital Brand.
Course Objectives
At the end of the training course, participants will be able to
- Gain an understanding of the recent state and future of FinTech.
- Recognize the traditional marketing goals and strategies
- Learn the key differences between modern marketing techniques, such as growth hacking, and traditional methods
- Utilize social media in FinTech Marketing.
- Effectively integrate offline and online marketing mechanisms for the best output
- Understand the process of building a digital brand.
- Identify the metrics of measuring success of a marketing campaign
- Understand risks of marketing campaigns and how to learn from failures
Course Audience
Who is this course for, and can benefit the most
- Business and technology leaders
- Business Unit Managers
- Business Development Consultants
- General Managers / Regional Managers
- Senior and mid-level leaders
- individual leaders of all levels in the organization
- Art Director
- Marketing Consultants
- Marketing Development Manager
Course Outline
The course aims and learning outcomes
The State and Future of Fintech
- Financial services marketing challenges
- Building trust
- Escaping commoditization
- Maintaining brand consistency
- Dealing with limited resources
- Traditional marketing goals and strategies
- B2B and B2C Fintech Marketing
- The key differences between modern marketing techniques, such as growth hacking, and traditional methods
- Digital Marketing Strategies
- Social Media engagement
- Content marketing investment
- Influencer partnerships
- Paid media targeting
- Mobile experience focus
- User incentivization
- Using Social media in the Fintech Marketing Plan
- Integrating offline and online marketing mechanisms for the best output
- Digital brand building process
- Metrics of measuring success of a marketing campaign
- Risks of marketing campaigns and how to learn from failures
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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