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Course Code: SMCS 128
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Business Case Writing for New Products
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Abu Dhabi, UAE $4,250
02
5 Days
Dubai, UAE $4,250
Introduction
Training course introducion / brief
This training course is designed to provide participants with essential insights to address the right issues in the market and use them to justify proposals in a written business-case. This will equip participants of skills related to research the business-case, structure it and write it.
Course Objectives
At the end of the training course, participants will be able to
- Gain a comprehensive understanding the market challenges that new products face.
- Explore the process involved in the development of new products.
- Identify the key market factors that underpin a business-case.
- Assess the product idea in terms of potential market success.
- Recognize and explain the elements of the case.
- Effectively write a business-case document.
- Validate a business-case for a new product.
Course Audience
Who is this course for, and can benefit the most
-Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
The New Product Development Process and Risk
- The new product development process
- The market risk in new product development
- Principles to follow to reduce risk
- The role of a business-case in product development
- How to construct a successful new-product business-case
- What the business-case should contain
Potential Success in the Market
- Welcome to the Dragon's Den
- What dragons look for and why
- Here is your new product idea
- Researching the market to identify feasibility
- Scoping and describing the potential market
- Understanding market drivers and their impact
Understanding Market Factors, Potential Impacts and Customer Requirements
- Understanding market drivers and their impact (continued)
- The potential impact of customers and their effect on the business-case
- Assessing the sustainability of price and value
- How competitor responses might affect the case
- Recognising internal limits and capabilities
- Resources and changes to make the business-case realistic
Defining What is Needed to Make the Case Viable in the Market
- What is required for the case to succeed in the market?
- Objectives of the business-case
- What strategy will be required to support the case?
- Justifying your case
- Risk and contingencies to include
- Financial investment and expected outcomes
Resources Required for the Case to Work
- Internal resources and adjustments required
- Opportunity-cost time money effort
- Writing the case
- Presenting the case
- Selling the case
- Action plan to win support
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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