Brand Management

Course Code: MGLD 143

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Brand Management

Course Sector:

Management and Leadership

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Course Dates and Locations

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No.

Date

Days

Location

Fees

Enrollment

21 - 23 Jul 2025

3 Days

Geneva, Switzerland

$4,950

06 - 08 Oct 2025

3 Days

Online, Virtual

$1,550

Introduction

Training course introducion / brief

In today’s competitive business world, branding is everything. A successful branding result in recognition, desire, trust, customer loyalty and ultimately, adds to the bottom line. This training course is designed to provide participants with the essential concepts and strategies needed in order to plan, implement, launch and manage an effective brand that wins internal and external support.

Gain a comprehensive understanding of the importance of branding and how it can be used to support the organisation’s business purpose
Design a range of print, online, multimedia and face2face collateral to explain what the brand stands for and how to use it
Utilize the principles of branding to develop an effective brand for their organisation, or refine the existing brand
Develop support for the brand from a wide cross section of stakeholders including executives, employees, customers, influencers and the media
Recognize and apply mechanisms to monitor the brand over time, including performance and perceptions, recommending effective ways of refreshing the brand when needed

Executive Secretaries
Executive Personal Secretaries
Personal Secretaries
Executive Assistants
Personal Assistants
Office Managers
Administration Managers
Management Secretaries
Senior Assistants

The Importance of Branding

What is a brand?
What do leaders expect when they invest in branding?
Who owns our brand?
How do brands add value to an organization?
How to link brand to the organisation’s mission, vision, values and purpose?
What should a brand include? – differentiation, relevance, trust, emotion

Creating an Effective Brand

8 key criteria for a branding strategy
7 essential elements of a brand’s identity
Developing brand values and value propositions
Using customer insights to build the brand
Creating buyer personas that resonate with customers and potential customers
Connecting brand to the past, present and future

Developing Support for the Brand

Finding a brand champion from the leadership team
Characteristics of great brand champions
Empowering employees as brand ambassadors
Using celebrities as brand ambassadors
Developing fans and bloggers as online brand ambassadors
Proving the brand’s worth to shareholders using the international standard ISO 10668

The Branding Manual

Developing the branding guidelines
Creating the brand manual
Running branding workshops for employees and creative agencies
Developing a branding communications plan for internal and external audiences
Running a brand launch event
Ensuring consistent delivery of multiple launch events

Protecting the Brand Over Time

Monitoring customers’ experiences and perceptions of the brand
Monitoring opinion formers and influencers’ views
Monitoring what is said in the media
Knowing when to refresh the brand
Exercise where participants create and present their own brand
Action planning to take learning back into the workplace

Boost certificate of completion

BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.

ENDORSED EDUCATION PROVIDER

Flexible deadlines

Customized dates accordance to your schedule

Shareable Certificate

Earn certificate upon completion

COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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TRAINING COURSE: Brand Management