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Course Code: MGLD 145
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Corporate Reputation Management
Course Sector:
Management and Leadership
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Riyadh, KSA $4,250
Introduction
Training course introducion / brief
Corporate reputation was, is, and always will be of enormous importance to organisations. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. Even organisations operating in difficult ethical environments – perhaps self-created – need to sustain a positive reputation where possible.
This training course is designed to provide participants with the relevant strategies to manage corporate reputation strategically in communication and stakeholder engagement. This course highlights topics such as strategy, current models and approaches to reputation and issues, and the practical side of key concepts such as authenticity and ethical business practice. Further, the course will cover essential concepts related to corporate reputation management such as risk, issue, business continuity management, CSR, brand management and crisis management.
Course Objectives
At the end of the training course, participants will be able to
- Gain a comprehensive understanding of the concept of reputation management, its importance, the tools for management, and reputation drivers.
- Effectively promote and defend organization’s reputation by taking a strategic approach to reputation and issues management
- Learn how to align corporate and public relations strategies to effectively strengthen brand recognition, mitigate risk and handle crises.
- Explore the principles of key messaging for efficient Stakeholder Engagement
- Recognize the strategic impact of communications on reputation
- Assess and map stakeholder perceptions including social media sentiment
- Develop an effective reputational defence plan and implement it
Course Audience
Who is this course for, and can benefit the most
This training course is designed and beneficial for professionals involved or handling functions related to brand management, public relations and communications, issue and crisis management.
Course Outline
The course aims and learning outcomes
Reputation Management
- What is reputation and can it be managed?
- Reputation drivers
- Shaping online perceptions
- Different tools for stakeholder mapping
- Outside in and inside out perceptions
- Role of strategic management and securing the future of an organisation
Reputation, Authenticity and Ethics
- The role of corporate responsibility
- Shaping your organisation’s reputation
- Authentic communications
- Creating and living corporate values
- Links with corporate governance and ethics
- Links with key sub-disciplines: risk, issue, crisis management; business continuity management
Stakeholder Engagement
- Managing reputations and perceptions in different circumstances
- Building confidence and trust
- Engaging with stakeholders in a crisis
- Tools and examples for bridging the “perception gap” with stakeholders
- Intangibles and reputation
- Stakeholders and issue management
- Capabilities and reputation
Developing, Protecting and Measuring Reputation
- Origins and causes of reputational challenges
- Intelligence gathering and strategic foresight
- Pre-crisis planning and risk assessment
- Crisis management, message framing and media communications
- Online monitoring and reputation management
- Social media and reputation management
- Measuring reputation management
- Role of audit and assurance
- Conducting a reputation audit
Strategic Issues Management
- Understanding your organisation’s reputation drivers
- Managing risk and reputation for your organisation
- Creating a strategic issues management system within your organisation
- Applying a strategic approach from group to local level
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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