Business Strategy

Course Code: SMCS 130

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Business Strategy

Course Sector:

Sales, Marketing and Customer Service

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Course Dates and Locations

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No.

Date

Days

Location

Fees

Enrollment

21 - 25 Jul 2025

5 Days

Dubai, UAE

$4,250

22 - 26 Dec 2025

5 Days

Dubai, UAE

$4,250

Introduction

Training course introducion / brief

Business strategies are critical to the success of every company, whichever industry it may be. However, developing an effective business strategy is easier said than done.

Harvard Business Review, in its research, indicated that 85 percent of executive leadership teams spend less than one hour per month discussing strategy, and half spend no time at all. The research also reveals that most employees don’t understand their company’s strategy. No wonder that 90 percent of businesses fail to meet their strategic targets. Organizational leaders must ensure the company’s goals are strong and that the plan to reach them is purposeful, executable, and agile.

This training course is designed to provide participants with the essential and key concepts and strategies in order to develop and implement and effective business strategy. This training course will equip participants with the tools, frameworks, and knowledge to set goals, advocate for the benefits of strategic planning, formulate a winning strategy, and improve your strategic skill set.

Gain a comprehensive understanding of how to evaluate business opportunities in the context of value creation
Understand and utilize the concept of value stick, a research-based framework for strategy formulation, to key strategic decisions.
Establish sustainable success with the help of complements and network effects
Design a strategic innovation toolkit and apply design thinking and innovative problem-solving tools.
Obtain in-depth understanding of the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success
Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match

This training course is designed and beneficial for leaders, managers, and professionals involved in the planning, management, and implementation of business strategies.

Creating Value for Customers

An Introduction to Value-Based Strategy
Sales Success and Willingness to Pay
Asking How
Near-Customers
Exercise: Identify ways to increase and decrease willingness to sell (WTS) to create a dual advantage
Exercise: Explore the idea of value drivers

Adding Value Through Complements

Understanding Complements
Shifting Value
Navigating the Frenemy Relationship
Discerning Complements from Substitutes
Exercise: Create a customer journey map to discover complementary products and services

Competing with Network Effects

Understanding Network Effects
The three types of network effects, their impact on WTP, and how to compete against dominant platforms.
Which Markets Will Tip
Strategies for Underdogs
Digital Platforms and Innovation
Exercise: Analyze the marketplace to determine how to lift WTP in ways that don’t rely on scale

Creating Value for Talent

Talent
Ways to make work more attractive for your employees
Linking Productivity and Customer Delight
Competing on Flexibility
Compensation Policy
The difference between lowering WTS and reducing compensation
Exercise: Create an employee journey map to find ways to improve the employee experience
Exercise: Explore the elements of the Good Jobs Strategy

Mastering Productivity

Measuring Productivity
Why some companies are more productive than others,
Economies of Scale
Opportunities to share value with your suppliers.
Teaching and Learning
Good Management
Exercise: Identify ways to improve supplier relationships
Exercise: Determine the difference between good management practices and productivity

Implementing Strategy

Value Maps
Evolving Your Value Proposition
Connecting Strategy, Activities, and KPIs
Move from strategy formulation to implementation
The importance of prioritizing
Differentiating strategic initiatives
Execution Challenges
Exercise: Determine the most important value drivers for your customers and employees
Exercise: Create a value map for your company
Exercise: Explore ways to prioritize the most important value drivers to grow your business

Boost certificate of completion

BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.

ENDORSED EDUCATION PROVIDER

Flexible deadlines

Customized dates accordance to your schedule

Shareable Certificate

Earn certificate upon completion

COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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