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Course Code: SMCS 137
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Effective Sales Communication
Course Sector:
Sales, Marketing and Customer Service
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Introduction
Training course introducion / brief
In today's competitive business landscape, effective communication is paramount to successfully engage prospects and customers, build strong relationships, and close deals. This comprehensive course is designed to equip participants with the essential skills and techniques necessary to excel in sales communication.
Effective Sales Communication
Throughout this program, participants will learn how to express sales opinions, information, and key points clearly in various formats, enabling them to communicate effectively with prospects and customers. They will also develop active listening and empathy skills, enabling them to understand customer needs, establish trust, and create meaningful sales conversations. Additionally, participants will master the art of delivering compelling sales presentations and pitches, utilizing visual aids and effective engagement techniques to captivate their audience. Furthermore, negotiation techniques and closing strategies will be explored to navigate win-win negotiations, overcome objections, and secure successful sales outcomes.
Course Objectives
At the end of the training course, participants will be able to
- Develop the ability to express sales opinions, information, and key points clearly in various formats, such as verbal presentations, written proposals, emails, or sales collateral, to effectively communicate with prospects and customers.
- Enhance active listening and empathy skills to understand customer needs, build rapport, and establish trust, resulting in more meaningful and impactful sales conversations.
- Acquire the skills to plan and deliver compelling sales presentations and pitches, utilizing visual aids and presentation tools to engage the audience, address objections, and close deals successfully.
- Master negotiation techniques and closing strategies to navigate win-win negotiations, overcome price objections, and confidently ask for the sale, while also managing post-sale communication and follow-ups for customer satisfaction and long-term relationships.
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
Fundamentals of Sales Communication
- Introduction to Sales Communication
- Importance of Effective Sales Communication Skills
- Understanding the Sales Communication Process
- Elements of Persuasive Sales Communication
- Active Listening and Empathy in Sales Conversations
- Building Rapport and Establishing Trust with Customers
- Expressing Sales Opinions and Key Points Clearly in Different Formats
Effective Sales Presentations and Pitching
- Planning and Structuring Sales Presentations
- Creating Compelling Sales Messages
- Visual Aids and Presentation Tools for Sales
- Engaging the Audience and Managing Q&A Sessions
- Overcoming Objections and Handling Difficult Questions
- Delivering Memorable Sales Pitches
- Adapting Sales Communication to Different Formats and Channels
Negotiation and Closing Techniques
- Principles of Successful Sales Negotiation
- Strategies for Win-Win Negotiations
- Effective Communication in Negotiation
- Building Value and Overcoming Price Objections
- Closing Techniques and Asking for the Sale
- Managing Post-Sale Communication and Follow-ups
- Articulating Sales Opinions and Key Points Clearly in Written Formats
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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