Course Code: SMCS 138
35 Course Visits
Customer Negotiation Skills
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
21 - 23 Jul 2025
3 Days
Abu Dhabi, UAE
$3,250
02
08 - 10 Dec 2025
3 Days
Dubai, UAE
$3,250
Introduction
Training course introducion / brief

This comprehensive course is designed to equip participants with the essential skills and techniques required to excel in sales negotiations and effectively handle customer objections. In today's competitive business environment, the ability to negotiate successfully and overcome objections is critical for achieving sales success.

 Customer Negotiation Skills

Throughout this program, participants will develop the skills to gain clear agreement from others by promoting their ideas persuasively and handling customer objections with confidence. They will learn the art of active listening and empathy to build rapport and trust with customers, enabling a deeper understanding of their needs. Additionally, advanced negotiation strategies and tactics will be explored, empowering participants to navigate challenging negotiation scenarios and cultivate long-term customer relationships.

Course Objectives
At the end of the training course, participants will be able to

  • Develop the skills to gain clear agreement from others through effective promotion of ideas, enabling participants to articulate their thoughts persuasively and influence customer decisions.
  • Enhance the ability to handle customer objections with confidence, understanding different objection types and employing techniques to address concerns and reach mutually beneficial solutions.
  • Master active listening and empathy skills to foster rapport and trust with customers, ensuring a deeper understanding of their needs and interests during negotiations.
  • Acquire advanced negotiation strategies and tactics, enabling participants to plan, analyze power dynamics, and navigate challenging negotiation scenarios while cultivating long-term customer relationships.

Course Audience
Who is this course for, and can benefit the most
- Executive Secretaries
- Executive Personal Secretaries
- Personal Secretaries
- Executive Assistants
- Personal Assistants
- Office Managers
- Administration Managers
- Management Secretaries
- Senior Assistants
Course Outline
The course aims and learning outcomes

Understanding the Sales Negotiation Process

  • Introduction to Sales Negotiation Skills
  • Importance of Effective Negotiation in Sales
  • Key Concepts and Principles of Negotiation
  • Different Types of Customer Objections
  • Overcoming Objections through Effective Communication
  • Strategies for Promoting Ideas and Gaining Agreement

Techniques for Effective Customer Negotiation

  • Active Listening and Empathy in Customer Negotiations
  • Building Rapport and Trust with Customers
  • Identifying Customer Needs and Interests
  • Creating Win-Win Solutions in Negotiations
  • Handling Price Objections and Negotiating Value
  • Assertiveness and Problem-Solving in Customer Negotiations
  • Case Studies and Practice Sessions for Customer Negotiation Skills

Advanced Sales Negotiation Strategies

  • Preparation and Planning for Sales Negotiations
  • Analyzing Power Dynamics in Negotiations
  • Leveraging Negotiation Tactics and Techniques
  • Managing Difficult Negotiation Situations
  • Creating Mutual Agreement and Closing the Deal
  • Negotiating Long-Term Customer Relationships
  • Real-life Scenario Role-playing and Feedback Sessions

Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Over all rating
Excellent
Average
Below average
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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