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Course Code: FNBN 147
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Marketing Financial Management
Course Sector:
Finance, Accounting and Banking
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Introduction
Training course introducion / brief
This comprehensive course is designed to equip participants with the knowledge and skills necessary to navigate the intersection of marketing and financial management. Throughout this program, participants will expand their perspectives beyond a narrow "marketing view" and develop a comprehensive understanding of the business landscape. They will learn to assess the commercial implications of marketing decisions through the evaluation of financial feasibility, profitability, and risk. The course will cover various financial tools, including cost-volume-profit analysis, pricing strategies, budgeting, and resource allocation techniques. Participants will also delve into financial decision-making specific to marketing, such as capital budgeting, ROI measurement, and strategic financial planning for marketing growth. Join us on this journey as we enhance your marketing financial management skills and empower you to make informed decisions that drive business success.
Course Objectives
At the end of the training course, participants will be able to
- Develop a broad and deep understanding of the business landscape beyond a limited "marketing view," enabling participants to consider the financial implications of marketing decisions within the larger context of the organization.
- Assess the commercial implications of significant marketing decisions or business initiatives by leveraging financial statements, metrics, and tools to evaluate financial feasibility, profitability, and risk.
- Enhance the ability to link marketing strategies and initiatives to financial performance, employing cost-volume-profit analysis, pricing strategies, budgeting, and resource allocation techniques.
- Gain proficiency in financial decision-making specific to marketing, including capital budgeting, ROI measurement, performance metrics, and strategic financial planning for marketing growth
Course Audience
Who is this course for, and can benefit the most
- Executives who have strategic financial oversight of their unit or organization
- Finance-related roles
- Accounting-related roles
- Marketing Managers
- Financial managers
- Affiliate marketing leaders
- Career Enhancers
- Digital Innovators
- Business owner / Entrepreneur
- General / Senior Accountant
- Business Project Manager
- Bank Branch Manager
- Structured Finance Senior Relationship Manager
- Finance Transformation Manager
- Risk Manager
- Investment Analyst
Course Outline
The course aims and learning outcomes
Understanding the Business Landscape
- Introduction to Marketing Financial Management
- The Role of Financial Management in Marketing
- Broadening Perspectives: Beyond the "Marketing View"
- Financial Statements and Key Financial Metrics
- Linking Marketing Decisions to Financial Implications
Evaluating Marketing Decisions' Commercial Implications
- Assessing Financial Feasibility and Viability of Marketing Strategies
- Cost-Volume-Profit Analysis and Break-Even Analysis
- Pricing Strategies and Profitability Analysis
- Budgeting and Resource Allocation in Marketing
- Financial Analysis of Product Development and Launch
- Forecasting and Financial Planning for Marketing Initiatives
Financial Decision-Making in Marketing
- Capital Budgeting and Investment Analysis in Marketing
- Return on Investment (ROI) and Marketing Performance Metrics
- Evaluating Marketing Campaigns and ROI Measurement
- Assessing Risk and Uncertainty in Marketing Financial Management
- Financial Analysis of Market Expansion and International Marketing
- Strategic Financial Planning for Marketing Growth
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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