Innovation and Renovation Excellence

Course Code: DIGTR 141

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Course Sector:

Digital Transformation and Innovation

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Introduction

Training course introducion / brief

This comprehensive course is designed to equip participants with the knowledge and skills necessary to drive innovation and renovation within their organizations. In today's rapidly evolving business landscape, the ability to develop effective new product development (NPD) strategies, align business and brand strategies with consumer insights, and deliver on the brand promise is vital for sustainable growth and competitive advantage.

Throughout this program, participants will explore the innovation and renovation process, learn how to leverage consumer-led insights to generate a range of products, services, and value propositions, and ensure that their organization's offerings deliver an excellent customer experience. Additionally, participants will gain insights into making their product and service range a key point of differentiation and competitive advantage, as well as techniques for opportunity identification and innovation planning.

Develop an effective new product development (NPD) strategy for the business.
Align business, category and brand strategy with consumer led insights to create an effective NPD process to generate a range of products, services and value propositions consistent with overall business and marketing strategies.
Ensure the organisation’s overall product and service offerings deliver on the brand promise and an excellent customer experience.
Make the organization’s product and service range a key point differentiation and competitive advantage.
Create the opportunity identification & Innovation/ Renovation planning.

- Business and technology leaders

- Business Unit Managers

- Business Development Consultants

- General Managers / Regional Managers

- Senior and mid-level leaders

- individual leaders of all levels in the organization

- Art Director

- Marketing Consultants

- Marketing Development Manager

Introduction to Innovation and Renovation Excellence

Understanding Innovation and Renovation in Business
Importance of Innovation in Driving Business Success
Overview of the Innovation and Renovation Process
Linking Innovation Strategy with Business Objectives
Developing an Effective New Product Development (NPD) Strategy
Case Studies and Best Practices in Innovation and Renovation

Consumer Insights and Aligning Strategies

Leveraging Consumer Insights for Innovation
Market Research Techniques for Consumer-Led Insights
Aligning Business, Category, and Brand Strategies
Creating an Effective NPD Process with Consumer Insights
Generating a Range of Products, Services, and Value Propositions
Ensuring Consistency with Overall Business and Marketing Strategies

Delivering on the Brand Promise and Customer Experience

Defining the Brand Promise and Customer Experience
Integrating Brand Values and Customer Experience in Products and Services
Assessing the Alignment of Product and Service Offerings with the Brand Promise
Evaluating and Enhancing Customer Experience at Various Touchpoints
Strategies for Ensuring Excellent Customer Experience
Case Studies and Exercises on Delivering on the Brand Promise and Customer Experience
Group Discussions and Analysis of Real-world Examples

Differentiation and Competitive Advantage

Creating a Differentiated Product and Service Range
Leveraging Innovation and Renovation for Competitive Advantage
Identifying Unique Selling Points and Value Propositions
Analyzing Competitors and Market Positioning
Strategies for Differentiation in a Competitive Landscape

Opportunity Identification and Innovation Planning

Understanding the Importance of Opportunity Identification
Techniques for Identifying Opportunities in the Market
Idea Generation and Brainstorming Methods
Developing an Innovation Roadmap and Action Plan
Managing Innovation Projects and Resources
Evaluating and Measuring Innovation Success
Workshop on Opportunity Identification and Innovation Planning

Boost certificate of completion

BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.

ENDORSED EDUCATION PROVIDER

Flexible deadlines

Customized dates accordance to your schedule

Shareable Certificate

Earn certificate upon completion

COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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TRAINING COURSE: Innovation and Renovation Excellence