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Course Code: SMCS 139
154 Course Visits
Running Effective Marketing Campaigns
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Riyadh, KSA $4,250
02
5 Days
Dubai, UAE $4,250
03
5 Days
Online, Virtual $2,150
Introduction
Training course introducion / brief
In today's competitive business landscape, running impactful campaigns is essential for reaching and engaging target audiences, driving brand awareness, and achieving marketing objectives.
This comprehensive course is designed to equip participants with the knowledge and skills necessary to develop and execute successful marketing campaigns. Throughout this program, participants will learn how to identify and apply strong market and customer insights to inform campaign strategies, collaborate effectively with external agencies to develop highly creative campaigns, and gain expertise in key campaign elements such as analytics, research, brand development, advertising, digital marketing, sponsorship, and more. Additionally, participants will enhance their marketing communications capabilities and learn how to develop effective approaches to effectively communicate with customers and key audiences across various touchpoints.
Course Objectives
At the end of the training course, participants will be able to
- Develop successful marketing campaigns and lead and guide implementation.
- Identify and apply strong market and customer insights to inform strategy and to deliver high impact campaigns.
- Engage with external agencies to develop highly creative campaigns.
- Gain in-depth expertise in the key campaign elements, including: analytics, research, brand development, advertising, digital marketing, sponsorship, promotional activities, direct marketing and consumer PR.
- Enhance marketing communications capability and ability to develop the best approach to effectively communicate to customers and other key audiences.
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
Introduction to Effective Marketing Campaigns
- Overview of Running Effective Marketing Campaigns
- Importance of Successful Campaign Development and Implementation
- Key Elements of a Marketing Campaign
- Understanding Market and Customer Insights for Strategy Development
- Crafting a Compelling Campaign Strategy
- Case Studies and Best Practices in Marketing Campaigns
- Group Exercises on Campaign Development and Implementation
Applying Market and Customer Insights to High Impact Campaigns
- Leveraging Market Research and Customer Insights
- Utilizing Data Analytics in Campaign Planning
- Segmentation and Targeting Strategies for Effective Campaigns
- Designing Messaging and Positioning based on Insights
- Creating Impactful Creative Concepts
Collaboration with External Agencies for Creative Campaigns
- Engaging and Managing External Agencies
- Briefing Agencies Effectively for Creative Campaigns
- Collaboration and Communication with Creative Teams
- Evaluating and Selecting Creative Campaign Ideas
- Nurturing a Creative Culture and Environment
Key Campaign Elements
- Analytics and Research in Campaign Planning
- Brand Development and Positioning
- Advertising and Media Planning
- Digital Marketing Strategies and Techniques
- Sponsorship and Promotional Activities
- Direct Marketing and Consumer PR
Enhancing Marketing Communications Capability
- Developing Effective Marketing Communication Strategies
- Media Mix and Consumer Touchpoint Planning
- Creative Content Development and Effectiveness
- Integrated Marketing Communications Planning
- Measuring and Evaluating Campaign Success
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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