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Course Code: SMCS 140
4007 Course Visits
Certificate in Public Relations Practice
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
3 Days
Dubai, UAE $3,250
02
3 Days
London, UK $3,950
Introduction
Training course introducion / brief
Public relations (PR) professionals need to utilize their expertise in maintaining a favorable company image consistently. They should be adept at swiftly responding to any potential crises. By diligently cultivating a strong reputation, businesses can better withstand adverse publicity during crisis situations.
This training course is designed to provide participants with the insights into their role as PR professionals, develop effective verbal and written communication skills, and acquire the ability to assess crisis scenarios and adeptly handle media interactions while safeguarding the organization's reputation.
Course Objectives
At the end of the training course, participants will be able to
- Evaluate the essential Public Relations concepts and strategies in diverse settings.
- Assess and align specific PR techniques and approaches to suit the working environment.
- Demonstrate PR skills encompassing verbal and written communication, as well as editorial, layout, and production techniques.
- Apply fundamental media skills in PR practices.
- Prepare, deliver, and deliver effective oral presentations in public.
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
PRESENTATION SKILLS AND DELIVERING A SPEECH
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analyzing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
PR AND COMMUNICATION SKILLS
- Importance of communication in PR
- The PR officer as communicator
- Exchange of messages
- Models of communication process
- Overcoming communication barriers
- Importance of body language in PR activities
- Definition of effective writing
- Use of clear language
- Writing memos, letters
- Preparing colorful newsletters
- Designing and preparing attractive brochure
THE PR PROMOTIONAL ROLE
- Decision making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions
PR CONCEPTS
- Criteria for successful PR
- PR tools
- Definition, roles and situations
- Qualities for successful PR staff
PR RESPONSIBILITIES
- Corporate image identity and reputation
- Benefits of an effective corporate image
- Internal and external spheres
- Forming a corporate image on the spheres
PR AND THE MEDIA
- Definition of media
- Types of media
- Recorded and live interviews
- Behavior during media interviews
- PR and the media: the tools
- Press conferences
- Preparing press kits
- Preparing press releases
- Dealing with the media
- Building good relations with the media
- Dealing with the press during times of crisis
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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