Main MenuMain Menu
Course Code: SMCS 141
3547 Course Visits
Market Research and Intelligence
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
3 Days
Abu Dhabi, UAE $3,250
02
3 Days
Dubai, UAE $3,250
Introduction
Training course introducion / brief
This training course is designed to equip marketing professionals with the essential tools to enhance sales, optimize marketing investments, and foster customer loyalty. Market research provides real-time insights for tactical decision-making, while market intelligence offers strategic foresight to anticipate future opportunities. This course empowers participants with a comprehensive understanding of both fundamental and advanced market research design and analysis techniques. Delegates will learn how to identify business issues, design research programs, collect data, and interpret results effectively.
Course Objectives
At the end of the training course, participants will be able to
- Understand the significance of market intelligence and its integration with marketing research.
- Obtain the ability to swiftly and accurately interpret nonverbal communication cues from customers.
- Utilize SWOT Analysis to identify potential business development opportunities.
- Analyze prevailing market research trends and adopt best practices.
- Differentiate between various questionnaire design formats based on survey needs.
- Develop a comprehensive marketing research and intelligence strategy to accomplish marketing objectives.
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
Understanding and Implementing Customer-Centric Marketing
- Meeting Customer Expectations: Listening and Responding to Feedback
- Developing Effective Questioning and Listening Skills for Customer Interaction
- Providing and Receiving Constructive Customer Feedback
- Interpreting Nonverbal Communication Gestures from Customers
- Adapting Marketing Strategies to Different Customer "Buying Styles"
Key Elements of Market Research and Intelligence
- Distinguishing Market Research from Market Intelligence
- Exploring Product Lifecycle and the 4 Ps of the Marketing Mix
- Conducting SWOT Analysis for Strategic Marketing
- Strategies for Effective Market Segmentation
- Leveraging Social Media for Marketing Principles
- Implementing Best Practices in Market Research
Best Practices in Market Intelligence
- Understanding the Benefits and Types of Market Intelligence
- Benchmarking the Competition for Market Insights
- Analyzing Data and Identifying Market Trends
- Utilizing Market Intelligence to Drive Innovation
Customer-Centric Engagement Marketing Strategy
- Identifying Exceptional Customer Service Providers
- Assessing Internal and External Customer Expectations
- Evaluating Customer Lifetime Value for Business Success
- Designing Customer-Focused Marketing Approaches
- Implementing Customer Service Recovery Techniques
Translating Market Research into Action
- Creating Action Plans to Improve Marketing Effectiveness
- Setting Marketing Goals for Continuous Improvement
- Implementing Stakeholder Change Management Strategies
- Turning Marketing Research Findings into Practical Actions
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
Quick Links
Our sister companies in Egypt and United Arab Emirates
MOST TRENDING
And Recommended Training Courses
trending
IOSH Managing and Working Safely
Date: Apr 7, 2025
Location:Abu Dhabi, UAE
trending
Introduction to Machine Learning and Artificial Intelligence
Date: Sep 1, 2025
Location:Abu Dhabi, UAE
trending
Professional in Business Analysis (PMI-PBA Exam Preparation)
Date: May 18, 2025
Location:Jeddah, KSA
We believe in progress for everyone.
We helped more than 10.000 clients over 20 countries on 4 continents in boosting their knowledge, skills and careers.
Boost Training And Consulting © All Copyrights Reserved 2025