Course Code: SMCS 125
399 Course Visits
Event Management - Design, Develop and Implement Events
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
29 Jun - 03 Jul 2025
5 Days
Online, Virtual
$2,150
02
14 - 18 Sep 2025
5 Days
Riyadh, KSA
$4,250
03
17 - 21 Nov 2025
5 Days
Los Angeles , USA
$5,950
Introduction
Training course introducion / brief
This course helps those people who are organizing and planning an event - either an in-house event or a commercial event. 
The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in dealing with the aftermath. No matter what, this course will fully support your objective of helping to deliver an effective event.
How do you ensure that your event is a great success and that you have achieved everything required? 
How do you ensure that it is within budget?
 These and many more questions will be answered on this exciting and stimulating course
Course Objectives
At the end of the training course, participants will be able to
  • Gain a comprehensive understanding of the foundations of events management. 
  • Learn the steps in creating and featuring an event
  • Design a step-by-step process for planning an event
  • Implement methods to evaluate an event
  • Apply various resources in order to manage logistics 
Course Audience
Who is this course for, and can benefit the most
  • Project Officers
  • Administrative officers
  • Any professionals interested in developing their Event Management Skills. 
Course Outline
The course aims and learning outcomes
Overview of Event Management

  • Definition of ‘event’ 
  • Reasons for organizing events
  • Types of events
  • Importance of events 
  • Definition of an event theme 
  • Steps to create and theme an event 
  • Stakeholders of an event 
The Event Planning Process

  • Deciding the vision and theme of an event
  • Conducting a SWOT analysis 
  • Setting goals and objectives
  • Determining the event’s feasibility 
  • Choosing an appropriate organizational structure 
  • Creating a plan 
  • Evaluating the event 
  • The 5 W’s of event creation 
  • Be S.M.A.R.T with your objectives 
Human resources and logistics in event management

  • Human resources management for events
  • Choosing an ideal venue
  • Marketing and promoting your event 
  • Elements of event promotion and marketing 
    • Ticketing 
      • Signage 
        • Advertising 
        • Budgeting of events 
        • Safety components in event management
        • Risk mitigation and contingency plans 
        • Potential problems 
          • Weather
            • No shows 
              • Delayed deliveries 
              Event assessment and evaluation

              •  Difference between assessment and evaluation 
              • Six key stages in event evaluation 
              • Various methods of event evaluation 
              • Gantt charts for managing task schedules 
              • The ROI evaluation
              • Measuring social media engagement 
              Organizing great events

              •  Needed steps for organizing effective events
              • Plan and execute an effective campaign
              • Use an efficient communication system
              • Use the event website wisely 
              • Use technology wisely 
              • Execute a sound logistics system
              Providers and Associations
              Providing the best training services and benefits to our valued clients
              Boost certificate of completion
              BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
              ENDORSED EDUCATION PROVIDER
              Over all rating
              Excellent
              Average
              Below average
              Flexible deadlines
              Customized dates accordance to your schedule
              Shareable Certificate
              Earn certificate upon completion
              COURSE METHODOLOGY

              Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

              At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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