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Course Code: SMCS 144
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Public Relations Monitoring and Measurement
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Dubai, UAE $4,250
Introduction
Training course introducion / brief
This program has been meticulously designed to provide you with a deep understanding of the subject matter while equipping you with practical skills that you can apply in real-world scenarios. Throughout this course, we will delve into the fundamentals, foster critical thinking, enhance your communication abilities, and ultimately empower you to achieve measurable outcomes.
Course Objectives
At the end of the training course, participants will be able to
- Gain a c comprehensive understanding of the fundamental concepts and principles related to the subject matter, ensuring they have a strong knowledge foundation.
- Obtain practical skills, tools, and techniques that they can apply in real-world situations, enhancing their ability to perform specific tasks or solve practical problems.
- Think critically, analyze information, and make informed decisions, fostering a more analytical and problem-solving mindset.
- Enhance communication skills, enabling them to convey information clearly, persuasively, and adaptively, both in written and verbal forms.
- Demonstrate measurable outcomes, such as improved performance, increased productivity, or the successful completion of specific projects or tasks related to the training content.
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
Introduction to PR Monitoring and Measurement
- Overview of PR monitoring and measurement concepts.
- Define PR goals and objectives.
- Explain the importance of monitoring and measurement in PR.
- Setting up a monitoring and measurement framework.
- Identify key performance indicators (KPIs) for PR campaigns.
- Discuss tools and technologies for PR tracking.
Media Monitoring and Analysis
- Understanding media monitoring.
- Explain the types of media (traditional and digital) relevant to PR.
- Demonstrate how to set up media monitoring alerts.
- Analyzing media coverage.
- Interpret media mentions and sentiment analysis.
- Identify trends and patterns in media coverage.
Social Media Monitoring and Engagement
- Introduction to social media monitoring.
- Discuss the role of social media in PR.
- Explore social media monitoring tools and platforms.
- Engaging with the online community.
- Strategies for responding to comments and messages.
- Analyze social media metrics and engagement data.
PR Measurement Metrics
- Types of PR measurement metrics.
- Discuss outputs vs. outcomes.
- Explore common PR metrics like reach, impressions, and engagement.
- Setting up measurement dashboards.
- Create sample measurement dashboards using tools like Google Analytics or PR-specific software.
- Discuss how to track progress towards PR goals.
Reporting and Actionable Insights
- Crafting PR reports.
- Create sample PR reports with key metrics and analysis.
- Discuss how to present data effectively to stakeholders.
- Turning data into actionable insights.
- Identify areas for improvement based on data analysis.
- Develop strategies for optimizing future PR campaigns.
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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