TRAINING COURSE: Certificate in Strategy Management and The Balanced Scorecard

Developing Your Strategy – Strategic Themes

• Identifying sources of growth with the growth matrix
• The use of scenario planning
• Understanding strategic themes
• The chemical company case study
• The Middle East family business case study

Developing Your Strategy – Uncovering a Winning Approach

• Pathways to growth – pros and cons of different approached
• Creating a compelling value proposition

Developing Your Strategy – Structuring Your Plan

• Steps in building a time bounded strategic plan
• Evaluating option with financial analysis
• Introducing and evaluating strategic risks

Going Digital – The Opportunity and Necessity

• Putting digital strategy into context
• The three stages of going digital
• Case study PD@GE
• Case study – Volkswagen and the Internet of Things
• Lessons for the top digital performers

Introducing Blue Ocean Strategy

• What is Blue Ocean thinking?
• Blue and red oceans
• Key techniques from Blue Ocean thinking – ERRC; the Value Curve
• The Commerce Bank case study
• When is Blue Ocean strategy appropriate?

Why Strategies Fail

• Causes of strategy failure
• The Strategy Focused Organization

Preparing for Implementation – The Business Model Canvas

• What is a business model canvas
• The nine elements that define your business model
• Case study - The Linked-in Business Model Canvas

Balanced Scorecard Part 1- An Introduction to Strategy Mapping

• What is a Balanced Scorecard?
• The value of strategy mapping
• Case study – An Australian construction firm

Balanced Scorecard Part 2 – Key Performance Indicators and Targets

• Lining performance indicators to your strategy map
• Criteria to design good KPIs
• KPI pitfalls
• Case study – Airport arrivals KPIs
• Three methods for target setting
• Balanced Scorecard KPIs and the link to budgeting

Balanced Scorecard Part 3 – Initiatives

• Defining an initiative
• The role of initiatives
• Identifying prioritizing and rejecting initiatives
• A template for initiative definition

Balanced Scorecard Part 3 – Cascading Your Balanced Scorecard

• Aligning strategy through the organisation
• Techniques of cascading
• Cascading to line business units
• Cascading to support functions
• How many levels should I cascade?

Aligning Your Resources – Budgeting and Resource Allocation

• The link between strategy and budget
• Understanding the need for ‘Stratex’
• Designing a new budgeting process
• Zero base budgeting
• Beyond budgeting

Aligning Your Resources – Human Resource Planning

• The link between strategy and human resources
• Linking workforce planning to strategy
• Uncovering critical roles
• Succession planning
• Employee engagement and performance assessment

Strategic Business Performance Reporting

• What’s wrong with current reporting
• Aligning your reporting to strategy
• Introducing key focusing questions
• Case study; The KiwiRail report
• The IIAA meeting approach
• Understanding the Big Hairy Audacious Goal (‘BHAG’)

Strategic Leadership Traits

• Managing change
• Questions in the mirror