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Course Code: SMCS 1107
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Sales and Marketing Management Mini MBA
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
3 Days
Dubai, UAE $3,250
02
3 Days
Abu Dhabi, UAE $3,250
Introduction
Training course introducion / brief
Sales and Marketing Management Mini MBA
The Sales and Marketing Management Mini MBA is an intensive and highly practical program designed for professionals who aspire to master the core disciplines of sales leadership, marketing strategy, customer engagement, and business growth.
In today’s fast-evolving and competitive marketplace, success demands more than technical skills — it requires strategic thinking, market insight, digital fluency, and the ability to build strong, lasting relationships with customers. This Mini MBA provides a condensed yet powerful experience that mirrors the strategic frameworks taught in traditional MBA programs but focused specifically on real-world sales and marketing challenges.
Participants will gain a holistic understanding of key marketing and sales management concepts, learn how to develop high-performing strategies, lead effective teams, manage customer journeys, and drive sustainable growth. Through a combination of business case studies, real-world simulations, and practical workshops, participants will leave equipped to make high-level decisions that significantly impact organizational success.
Course Objectives
At the end of the training course, participants will be able to
- Develop strategic sales and marketing plans aligned with business goals.
- Understand and influence customer behaviour through data-driven insights.
- Build, manage, and lead high-performance sales and marketing teams.
- Create and position strong brands in competitive markets.
- Implement integrated digital and traditional marketing strategies.
- Manage key customer relationships and negotiation processes effectively.
- Utilize marketing analytics and KPIs for continuous improvement and performance tracking.
- Apply global best practices in sales management, customer retention, and market expansion.
Course Audience
Who is this course for, and can benefit the most
- Sales Managers, Marketing Managers, and Business Development Professionals
- Mid-level Executives preparing for senior leadership roles
- Product Managers, Brand Managers, and Market Analysts
- Customer Relationship and Key Account Managers
- Any professional involved in sales, marketing, or commercial functions who seeks a strategic upgrade of their skills
Course Outline
The course aims and learning outcomes
Module 1: Strategic Sales and Marketing Management
- The strategic role of marketing and sales in business growth
- Market segmentation, targeting, and positioning strategies
- Sales and marketing integration: aligning efforts for maximum impact
Module 2: Consumer Behaviour and Market Research
- Understanding buying behavior in B2B and B2C markets
- Conducting effective market research and competitive intelligence
- Turning market insights into actionable strategies
Module 3: Sales Leadership and Performance Management
- Designing sales structures and compensation models
- Building and managing high-performing sales teams
- CRM strategies and sales funnel optimization
Module 4: Brand Management and Value Proposition Development
- Crafting compelling brand strategies
- Building brand loyalty and differentiation
- Communicating brand value effectively across channels
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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