Main MenuMain Menu
Course Code: SMCS 1619
559 Course Visits
Certificate in Strategic Marketing and Business Analytics
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Abu Dhabi, UAE $4,250
02
5 Days
El Doha , Qatar $4,250
03
5 Days
Riyadh, KSA $4,250
04
5 Days
Dubai, UAE $4,250
Introduction
Training course introducion / brief
In today's fast-evolving business landscape, organizations face continuous challenges from emerging competitors, shifting consumer preferences, and technological advancements. To thrive, businesses must adopt data-driven marketing strategies while navigating an environment marked by inflation, rising operational costs, and fluctuating customer demands. Strategic marketing, combined with effective business analytics, equips General Managers, Marketing, and Finance professionals with the insights and tools necessary to drive sustainable growth, enhance customer engagement, and optimize resource allocation.
Benefits of Attending
- A comprehensive program focused on strategic marketing and its integration with business analytics.
- Key frameworks and tools necessary for developing impactful marketing strategies and measuring their effectiveness.
- Practical applications of business analytics to interpret data, assess marketing performance, and enhance decision-making.
- Real-world financial principles associated with marketing investments, presented in an accessible and easy-to-understand manner.
Course Objectives
At the end of the training course, participants will be able to
- Develop strategic marketing plans grounded in data analytics to drive business growth.
- Utilize business analytics tools to measure and assess marketing performance and ROI.
- Understand and apply financial data to marketing decisions to optimize resource allocation.
- Build marketing strategies that align with long-term business objectives and customer needs.
- Analyse market trends and competitor data to refine marketing initiatives.
- Leverage data-driven insights for better customer segmentation and targeting.
Course Audience
Who is this course for, and can benefit the most
- General Managers seeking to enhance their marketing and data analysis skills.
- Marketing Directors and Managers responsible for strategic planning and campaign performance.
- Business Analysts looking to integrate marketing data into broader business analytics.
- Finance Managers involved in marketing budgeting and financial performance analysis.
- Entrepreneurs who want to better understand the strategic role of marketing in business growth.
- Professionals in roles involving customer insights, marketing analytics, and performance management.
Course Outline
The course aims and learning outcomes
Introduction to Strategic Marketing and Business Analytics
- Overview of Strategic Marketing in the modern business context.
- Key concepts of Business Analytics and its role in marketing.
- Aligning marketing strategy with business goals.
- Case studies on successful data-driven marketing strategies.
Market Research and Data Collection
- Techniques for market research and competitor analysis.
- Data sources: customer data, market trends, and business performance metrics.
- Methods for collecting and analysing marketing data.
- Hands-on exercise: Conducting a competitor analysis using real-world data.
Marketing Performance Metrics and Analytics Tools
- Key marketing metrics: CAC, LTV, ROI, and conversion rates.
- Introduction to business analytics tools (Google Analytics, CRM systems, etc.).
- Analysing campaign performance and customer behaviour.
- Practical session: Using analytics tools to track marketing effectiveness.
Financial Implications of Marketing Decisions
- Understanding marketing budgets and their impact on financial health.
- Analysing marketing investments and their ROI.
- Managing marketing expenses to align with overall business profitability.
- Case study: Analysing the financial outcomes of different marketing strategies.
Developing a Strategic Marketing Plan with Analytics
- Integrating business analytics into the marketing planning process.
- Crafting long-term marketing strategies based on data insights.
- Building customer segmentation and targeting strategies using data.
- Final group project: Developing a strategic marketing plan using the tools and techniques learned throughout the course.
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
Quick Links
Our sister companies in Egypt and United Arab Emirates
MOST TRENDING
And Recommended Training Courses
trending
Competitive Bidding: Understanding Procurement Bids
Date: Sep 14, 2025
Location:Riyadh, KSA
trending
Happiness To Have and Hold
Date: Nov 24, 2025
Location:Dubai, UAE
trending
Practical Negotiation Skills for Contract Management
Date: Nov 10, 2024
Location:Jeddah, KSA
We believe in progress for everyone.
We helped more than 10.000 clients over 20 countries on 4 continents in boosting their knowledge, skills and careers.
Boost Training And Consulting © All Copyrights Reserved 2025