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Course Code: IT 187
466 Course Visits
Writing and Packaging for the Web
Course Sector:
Information Technology
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
London, UK $4,950
02
5 Days
Abu Dhabi, UAE $4,250
Introduction
Training course introducion / brief
Website content writing and packaging webpages are still relatively new but are important fields, especially in the marketing field. As we are all visual beings, we tend to read visually pleasing contents on the web. But all web writing requires solid writing skills – skills that is good enough to grab visitors’ attention in time to draw them in.
This training course is designed to provide participants with the key concepts and techniques in order to improve the effectiveness of content writing and structuring of webpages. This course will focus on topics such as producing clear and well-structured web content, copywriting techniques, SEO principles, and structuring web page.
Course Objectives
At the end of the training course, participants will be able to
- Gain a comprehensive understanding on how to build a logical structure, and create clear and concise content for webpages
- Make the most of links to create pages that are as useful as possible
- Write pages that their readers will want to read
- Avoid common grammar and punctuation traps
- Proofread webpages for errors
- Know what contents engage audience and put key information first.
- Catch visitors’ attention by understanding the psychology of great headlines
- Use search engine optimisation (SEO) techniques to help their pages rank in search engines (while avoiding methods that result in penalties).
Course Audience
Who is this course for, and can benefit the most
- Cloud Computing Engineer
- Computer Network Specialist
- Computer Support Specialist
- Database Administrator
- Information Technology Analyst
- Information Technology Leadership
- Information Security Specialist
- Software/Application Developer
- Web Developer
- Technology sales consultant
Course Outline
The course aims and learning outcomes
EFFECTIVE PLANNING AND STRUCTURE
- Introduction and course overview
- Setting your objective
- Visitor focus: making content reader-driven
- Identifying key messages
- Getting started
- Overcoming writer’s block
- Assembling the facts
- Analyze the differences between writing online vs offline copy.
- Analyze online texts to understand what to do and not to do when writing for the web.
- Writing for your target audience.
PRODUCING CLEAR AND WELL-STRUCTURED WEB CONTENT
- How to use headings and why we need to use them?
- Chunking your content down.
- Using paragraphs.
- Signposting content.
- Using multimedia.
- Techniques for clear writing.
- Introduction and recap
- Improving readability
- Reader-centered writing
- Writing for search engines
- Making your writing active
- Writing in plain English
- Structuring your sentences for easy reading
- Confident grammar
- Perfect punctuation
CLEAR, OPTIMISED WEB WRITING
- Introduction and recap
- Improving readability
- Reader-centered writing
- Writing for search engines
- Making your writing active
- Writing in plain English
- Structuring your sentences for easy reading
- Confident grammar
- Perfect punctuation
COPYWRITING TECHNIQUES TO ATTRACT AND RETAIN READERS
- Writing effective headlines.
- Sequencing your content strategically.
- Using positive and engaging language.
- Including emotion.
- Using keywords correctly.
- Meta tags and title tags.
- Adding links strategically.
PACKAGING/STRUCTURING YOUR WEBPAGE
- Making the information flow
- Signposting your content
- Grabbing attention
- Leaving a good impression
- Directing your visitor to action
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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