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Course Code: SMCS 800
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Content & Media Production for Managers
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Abu Dhabi, UAE $4,250
02
5 Days
Dubai, UAE $4,250
03
5 Days
Riyadh, KSA $4,250
04
5 Days
Online, Virtual $2,150
Introduction
Training course introducion / brief
This training course is specifically designed for managers who want to enhance their leadership and strategic skills in content and media production. Participants will learn how to oversee the production process, drive creative initiatives, and ensure that content aligns with organizational objectives.
Course Objectives
At the end of the training course, participants will be able to
- Develop and implement a strategic content production plan.
- Lead teams in utilizing effective media tools and techniques.
- Optimize content for distribution and audience engagement.
- Analyze performance metrics to inform future content strategies.
Course Audience
Who is this course for, and can benefit the most
coming soon
Course Outline
The course aims and learning outcomes
Module 1: Introduction to Content & Media Production
Understanding the Role of Content in Business- Importance of content in marketing and brand building
- Overview of various content types and their impact
- Phases: pre-production, production, and post-production
Module 2: Strategic Planning for Content Production
Developing a Content Strategy- Aligning content initiatives with organizational goals
- Identifying target audiences and creating personas
- Tools and methodologies for effective project management (e.g., Agile, Waterfall)
- Budgeting and resource allocation for content projects
Module 3: Leadership in Content Creation
- Building and Managing Creative Teams
- Recruiting and retaining talent in content production
- Fostering a collaborative and innovative team culture
- Techniques for brainstorming and idea generation
- Managing creative differences and conflict resolution
Module 4: Production Tools and Techniques
- Overview of Media Production Tools
- Familiarization with software for writing, editing, and design (e.g., Adobe Creative Suite, Final Cut Pro)
- Understanding audio and video production basics
- Establishing quality standards and review processes
- Incorporating feedback and making iterative improvements
Module 5: Distribution and Promotion Strategies
- Creating a Content Distribution Plan
- Selecting appropriate channels for distribution (social media, websites, email)
- Best practices for cross-platform promotion
- Leveraging Analytics for Optimization
- Tools for measuring content performance (e.g., Google Analytics, social media insights)
- Interpreting data to adjust and improve content strategies
Module 6: Measuring Success and Driving Continuous Improvement
- Performance Metrics and KPIs
- Defining success metrics for content initiatives
- Regular performance reviews and reporting
- Case studies of successful content campaigns and lessons learned
- Fostering a culture of continuous improvement within teams
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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