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Course Code: SMCS 1809
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Advanced Events Management Training Course
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Riyadh, KSA $4,250
02
5 Days
Online, Virtual $2,150
03
5 Days
Zürich, Switzerland $5,950
Introduction
Training course introducion / brief
This training program is tailored for managers who are responsible for planning, executing, and evaluating events within their organizations. Participants will gain advanced skills and strategic insights to enhance their event management capabilities, ensuring successful outcomes that align with organizational goals.
Course Objectives
At the end of the training course, participants will be able to
- Develop strategic event plans that align with business objectives.
- Manage and coordinate complex event logistics effectively.
- Implement advanced marketing strategies to maximize event attendance and engagement.
- Ensure compliance with relevant regulations and industry standards.
- Evaluate event outcomes and apply insights for continuous improvement.
Course Audience
Who is this course for, and can benefit the most
- Managers overseeing event planning and execution.
- Senior event coordinators and planners.
- Marketing professionals involved in event promotion.
- HR managers responsible for organizing corporate events.
- Leaders seeking to enhance their skills in managing large-scale events.
Course Outline
The course aims and learning outcomes
Strategic Event Planning
- Setting Objectives: Aligning event goals with organizational strategy and mission.
- Developing an Event Concept: Crafting a compelling theme and objective for the event.
- Budgeting and Financial Management: Advanced techniques for creating and managing event budgets.
Advanced Logistics Management
- Comprehensive Logistics Planning: Coordinating venue selection, catering, transportation, and technology needs.
- Creating Timelines and Schedules: Developing detailed timelines to ensure all aspects of the event are on track.
- Vendor Relations: Best practices for selecting, negotiating, and managing vendors and suppliers.
Marketing and Promotion Strategies
- Creating a Marketing Strategy: Developing a comprehensive marketing plan tailored to the event.
- Leveraging Digital Tools: Utilizing social media, email marketing, and event platforms to promote events.
- Engagement Techniques: Creating pre-event, during-event, and post-event engagement strategies.
Compliance, Risk Management, and Ethics
- Legal and Regulatory Compliance: Navigating contracts, permits, and liability issues.
- Health and Safety Protocols: Understanding and implementing health and safety regulations.
- Risk Management Strategies: Identifying potential risks and developing contingency plans.
Evaluation and Continuous Improvement
- Defining Success Metrics: Establishing KPIs to measure event success.
- Collecting and Analyzing Feedback: Techniques for gathering insights from attendees and stakeholders.
- Implementing Improvements: Using evaluation data to inform future events and improve processes.
Leadership and Team Management in Events
- Leading Event Teams: Best practices for managing and motivating teams involved in event planning.
- Communication Strategies: Effective communication techniques for liaising with stakeholders and team members.
- Conflict Resolution: Strategies for managing conflicts that may arise during the event planning process.
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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