
The potential business impact from government and regulatory intervention is significant. Since businesses are strongly affected by public policies, it is in their best interest to stay informed about public policies and to try to influence governmental decision making and public policy. An effective planning and management of government relations is critical to many organizations’ success.
This training course is designed to provide participants with the relevant concepts and information about management of government relations, public policy and public affairs. This course will allow participants to have the exposure, experience and skills to undertake any kind of role and responsibility for any function within these three areas.
· Gain a comprehensive understanding of the principles of government relations, its impact and the need for it.
· Effectively analyze existing information and data to check for major challenges and issues that could hamper relationships between the organization, its stakeholders and the government and device next steps to prevent these from occurring
· Direct the organization in healthy practices and guidelines to be followed for effective government relations and public affairs, thus demonstrating one’s potential to attain influential positions within the organization, in turn fostering better career opportunities and faster growth
· play an important role in creating and establishing public policy for one’s organization to ensure that activities and functions align with the objective of public interests
· review organizational processes and operations to ensure adherence to required standards and benchmarks of operation as per public policy, contributing to organizational growth and development
Need for Government Relations
· Impact on business operations
· Impact on functional environment
· Better understanding of government policies
· Maintenance of trust and transparency
Understanding the principles of government relations and public affairs
· Understanding the origins of public affairs and government relations
· What public affairs and government relations can achieve
· Introducing public affairs and government relations activities
· Evaluating the threats and opportunities of acting and not acting
Factors Affecting Government Relations Maintained by Organisations
· Functional economy
· Degree of freedom and liberalisation
· Government policies
· Political party in power
Types of Public Policy
· Restrictive
· Regulatory
· Facilitating
Features of Public Policy
· Goal-oriented
· Result of government action
· Can take various forms
· Depicts concern of the government
Steps in Public Policy Formulation and Implementation
· Problem identification/agenda setting
· Public policy formation
· Public policy adoption
· Policy implementation
· Policy evaluation
· Policy termination
Creating a government relations and public affairs strategy
· Learning the components of a public affairs and government relations strategy
· Identifying objectives and goals, stakeholders and key messages
· Measuring success
Benefits of a Government Relations and Public Affairs Strategy
· Freedom to operate
· Image and reputation management
· Cost management
Challenges in Public Affairs
· Challenge of reputation
· Growth of government intervention
· Client reputations
· Grassroots engagements
· Growth of data
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.