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Course Code: MGLD 3459
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KPI Institute Certified Strategy and Business Planning Professional (Live Online)
Course Sector:
Management and Leadership
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Introduction
Training course introducion / brief
To be successful in the long-run, organizations need to define a mission and a vision, which can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance.
At the same time, the course offers tools for both internal and external environmental scanning, which will allow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans that are ready-for-execution and support the overall corporate strategy.
Course Objectives
At the end of the training course, participants will be able to
- Build up a strategic mind-frame
- Identify key strategy planning concepts
- Use strategy planning tools, in individual and team exercises
- Reflect on the best practices in the field, through case studies and debates
Course Audience
Who is this course for, and can benefit the most
- Business owners and top management
- Middle management professionals
- Strategy Manager
- Business Development Manager
- Corporate Planning Manager
- Department Head / Director
- Operations Manager
- Project Manager
- Program Manager
- Business Analyst
- Management Consultant
- Entrepreneur / Business Owner
- Public Sector Manager
- Organizational Development Manager
Course Outline
The course aims and learning outcomes
Key concepts:
- Strategy defined
- Pre-requisites of strategy planning
- Architecture of the strategy planning process
Corporate identity:
- Impact
- Mission
- Values
Choice of a competitive strategy:
- Low cost, low price
- Differentiation
- Customer relationship
- Network effect
Strategic Internal Environmental Scanning:
- Assessing existing processes
- Assessing existing resources
- Assessing existing procedures
- Competitive benchmarking
Strategic External Environmental Scanning:
- PESTEL analysis
- Porter’s 5 forces
- SWOT Analysis
- Scenario Planning
Case Study:
- Definition of corporate identity
- Internal environment scanning
- External environment scanning
- SWOT analysis
Vision & Choice of Growth Strategy:
- Defining the vision in the context of the chosen planning scenario
- Intensive growth
- Internationalization strategies
- Integrative growth
- Diversification strategies
SMART Objectives at Corporate Level:
- Long-term vs. strategic objectives
- SMART strategic objectives
- The strategy tree
Case Study:
- Vision
- Choice of a growth strategy
- The strategy tree
Planning at Departmental Level:
- An overview of the planning process at department level
- The algorithm of cascading the corporate strategy
- Planning “business as usual” vs. identifying new projects at department level
Review and Q&A:
- Course review
- Q&A
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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