Course Code: SMCS 3809
11 Course Visits
Events Management and Corporate Communication
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
29 Jun - 03 Jul 2025
5 Days
Muscat, Oman
$4,250
02
25 - 29 Aug 2025
5 Days
Abu Dhabi, UAE
$4,250
03
24 - 27 Nov 2025
5 Days
Dubai, UAE
$4,250
Introduction
Training course introducion / brief

Events and maintain consistent, strategic communication. This 5-day training program on Events Management and Corporate Communication equips professionals with the essential tools, frameworks, and hands-on experience to plan, execute, and evaluate high-profile events while aligning communication strategies with organizational goals.

Through interactive sessions, practical exercises, and real-world case studies, participants will master the art of event planning, stakeholder engagement, crisis communication, and post-event analysis. Whether managing corporate forums, public ceremonies, or internal campaigns, this course ensures participants leave with a complete, ready-to-apply skill set.

Course Objectives
At the end of the training course, participants will be able to
  • Equip professionals with comprehensive knowledge of event planning and execution.
  • Enhance understanding of corporate communication principles and their strategic value.
  • Provide practical tools for managing communication during events.
  • Strengthen skills in evaluating event impact and aligning communication with organizational objectives.
Course Audience
Who is this course for, and can benefit the most
  • Public Relations and Communication Professionals
  • Marketing and Branding Officers
  • Event Managers and Protocol Officers
  • Project Managers
  • Government Relations and Executive Assistants
  • Anyone involved in organizing public-facing or internal organizational events
Course Outline
The course aims and learning outcomes
Foundations of Events & Corporate Communication

  • Event types and purposes
  • The strategic role of communication
  • Aligning events with organizational goals

Event Planning Essentials

  • Audience targeting
  • Budget and resource planning
  • Creating timelines and workflows

Messaging & Media

  • Crafting messages for impact
  • Media and press relations
  • Digital channels and corporate voice

Execution & Stakeholder Management

  • Event operations
  • Protocol and VIP management
  • Handling disruptions and crises

Post-Event Evaluation & Presentation

  • Event performance KPIs
  • ROI of communication
  • Feedback systems and reporting

Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Over all rating
Excellent
Average
Below average
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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