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Course Code: SMCS 19001
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Customer Engagement Strategy
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
3 Days
Dubai, UAE $3,250
02
3 Days
Riyadh, KSA $3,250
03
3 Days
Online, Virtual $2,150
Introduction
Training course introducion / brief
This five-day course focuses on building strong, trust-based customer relationships through strategic engagement techniques. It's designed for professionals who interact with customers and clients across various touchpoints and need to develop meaningful, long-term business relationships. The course combines theoretical frameworks with practical applications to help participants master the art and science of customer engagement.
AS the competitive marketplace and the ability to build authentic relationships with customers is the ultimate differentiator that drives loyalty, advocacy, and sustainable business growth.
Course Objectives
At the end of the training course, participants will be able to
- develop and implement effective customer engagement strategies.
- build and maintain trust-based relationships with diverse customers.
- handle difficult conversations and resolve customer conflicts.
- analyze customer feedback and adapt engagement approaches.
- measure and improve customer satisfaction and loyalty.
- Be qualified as a customer engagement professional.
Course Audience
Who is this course for, and can benefit the most
- Customer Service Managers and Frontline Support Staff
- Marketing Professionals focused on customer retention and brand loyalty
- Sales Leaders looking to strengthen long-term client relationships
- Business Development Executives seeking to enhance client engagement
- CX (Customer Experience) Professionals aiming to improve interaction quality
- Entrepreneurs and Small Business Owners who want to build lasting customer relationships
- Team Leaders and Supervisors responsible for client-facing operations
Course Outline
The course aims and learning outcomes
Foundations of Customer Engagement
- Evolution of customer engagement in business
- The engagement-loyalty connection
- Customer engagement across different industries
- Psychological principles of relationship building
- Ethical considerations in customer engagement
Developing Customer Engagement Strategies
- Customer journey mapping and touchpoint analysis
- Segmentation for personalized engagement
- Multichannel and omnichannel engagement approaches
- Engagement strategy development framework
- Measuring engagement effectiveness
Communication Skills for Relationship Building
- Active listening and empathy development
- Verbal and non-verbal communication techniques
- Questioning strategies to uncover customer needs
- Persuasive communication and influence
- Cultural sensitivity in customer interactions
Managing Customer Relationships
- Building trust and credibility with customers
- Handling difficult conversations and conflicts
- Turning complaints into opportunities
- Recovery strategies for damaged relationships
- Proactive relationship maintenance techniques
Creating Customer Loyalty and Advocacy
- From satisfaction to loyalty to advocacy
- Designing loyalty-building initiatives
- Leveraging technology for relationship management
- Creating memorable customer experiences
- Developing customer feedback systems
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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