TRAINING COURSE: Business Opportunity Development & Pricing Tools

Module 3: Advanced Opportunity Assessment

·       Comprehensive opportunity valuation methodologies

·       Risk assessment and mitigation planning

·       Scenario analysis for opportunity outcomes

·       Financial modeling and ROI projection

·       Customer validation approaches and techniques

·       Developing business cases for opportunity pursuit

·       Ethical considerations in opportunity assessment

·       Practical Exercise: Conducting thorough opportunity assessments

Module 4: Global Market Opportunity Evaluation

·       Cross-border opportunity identification frameworks

·       Cultural and regional factors in opportunity assessment

·       Market entry strategy development

·       Regulatory and compliance considerations

·       Adapting opportunity approaches to different market contexts

·       International partnership and alliance opportunities

·       Case Study: Successful global opportunity development strategies

Module 5: Emerging Business Models and Monetization Approaches

·       Platform business models and ecosystem opportunities

·       Subscription and recurring revenue model development

·       Freemium and tiered offering structures

·       Outcome-based and performance pricing approaches

·       Marketplace and network effect business models

·       Digital product and service monetization strategies

·       Workshop: Designing innovative business models for identified opportunities

Module 6: Value-Based Pricing Fundamentals

·       Evolution from cost-plus to value-based pricing

·       Customer value perception analysis and mapping

·       Quantifying value creation for customers

·       Developing value metrics and measurement approaches

·       Communicating value effectively to customers

·       Aligning pricing with customer segmentation

·       Integrating opportunity insights into pricing strategy

·       Case Study: Successful value-based pricing implementations

Module 7: Strategic Pricing Methodologies

·       Competitive pricing strategy development

·       Price positioning and market signaling

·       Psychological pricing techniques and behavioral economics

·       Dynamic pricing models and implementation approaches

·       Pricing architecture and structure optimization

·       Managing price changes and transitions

·       Ethical considerations in pricing strategy

·       Workshop: Developing comprehensive pricing strategies

Module 8: Data-Driven Pricing Decisions

·       Leveraging analytics for pricing optimization

·       Price sensitivity measurement techniques

·       Conjoint analysis and preference modeling

·       Price elasticity estimation and application

·       Predictive modeling for pricing outcomes

·       A/B testing approaches for price optimization

·       AI and machine learning applications in pricing

·       Technology Demonstration: Pricing analytics tools and platforms

Module 9: Digital Transformation in Pricing

·       Algorithmic and automated pricing systems

·       Real-time pricing capabilities and infrastructure

·       Digital pricing tools and technologies

·       Blockchain applications in pricing and transactions

·       Managing pricing in omnichannel environments

·       Data privacy considerations in personalized pricing

·       Case Study: Digital pricing transformation success stories

Module 10: Competitive Proposal Development

·       Strategic proposal planning and positioning

·       Competitive intelligence gathering and application

·       Value proposition articulation and evidence building

·       Proposal structure and content optimization

·       Visual communication of complex value concepts

·       Addressing customer concerns and objections preemptively

·       Integrating pricing strategy into proposal development

·       Workshop: Crafting compelling competitive proposals

Module 11: Negotiation and Value Defense

·       Preparing for value-based negotiations

·       Handling price objections and resistance

·       Negotiation strategies for different buyer types

·       Concession management and trade-off techniques

·       Maintaining margins while securing agreements

·       Building long-term value relationships beyond price

·       Cross-cultural negotiation considerations

·       Role Play: Defending value and price in challenging scenarios

Module 12: Post-Sale Opportunity Management and Expansion

·       Transitioning from opportunity win to delivery

·       Account development and expansion strategies

·       Identifying upsell and cross-sell opportunities

·       Customer success alignment with opportunity development

·       Measuring and optimizing customer lifetime value

·       Building systematic opportunity expansion frameworks

·       Capstone Project: Developing an integrated opportunity and pricing strategy