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Course Code: SMCS 1500
7 Course Visits
Strategic Brand Experience & Communication
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Riyadh, KSA $4,250
03
5 Days
Online, Virtual $2,150
Introduction
Training course introducion / brief
This training course on Strategic Media Planning is designed for managerial-level professionals and focuses on effectively delivering your organization's messages to the right target audience within budget constraints.
Over the past two decades, the digital media revolution has transformed the media landscape, integrating the lines between marketing and public relations/communications. Paid media advertising is no longer a guaranteed approach; thus, effective media planning becomes essential for achieving campaign goals. This course examines the optimal mix of paid, earned, and owned media strategies.
Successful media planning involves setting clear objectives and strategies that align with your business goals. Key components of media planning include market analysis, media objective establishment, strategy development and execution, and thorough evaluation. A comprehensive media plan should be supported by solid research, providing a detailed rationale for all media activities. Essential elements of a media plan include objectives, strategy, rationale, execution details, and a summary.
Course Objectives
At the end of the training course, participants will be able to
- Understand audience measurement metrics and media accounting principles
- Allocate media budgets effectively between digital and traditional media
- Access and analyze media data to craft strategic media objectives
- Utilize research techniques for audience segmentation, targeting, and positioning
- Grasp stakeholders’ habits and attitudes towards various media platforms
- Successfully place stories that attract free editorial coverage
Course Audience
Who is this course for, and can benefit the most
This training course is tailored for professionals seeking to enhance their knowledge of best practices, policies, and procedures in government communications. Previous political experience is not required to gain from this course.
Ideal participants include:
- Marketing Professionals
- Public Relations Practitioners
- Marketing Managers
- Media Buyers
- Brand and Product Managers
Course Outline
The course aims and learning outcomes
Media Trends Analysis
- Overview of Digital Media Impact
- Shifts in Consumer Habits and Attitudes
- Utilizing Secondary Sources of Media Data
- Exploring the Rise of Direct-To-Consumer Approaches Post-COVID-19: Search Engine and Email Marketing
- Content Marketing and Relationship Marketing
- Understanding POEM – Paid, Owned, and Earned Media
Auditing Your Communications
- Reviewing Channel Output
- Evaluating Channel Mix Effectiveness
- Conducting Stakeholder Analysis
- Competitor Communications Evaluation
- Analyzing Internal Messaging Across the Organization
Developing a Media Strategy
- Audience Mapping Techniques
- Conducting SWOT and PESTLE Analyses
- Setting SMART Objectives and KPIs
- Defining Brand Positioning, Tone, and Promise
- Building Successful Campaigns
- Message and Content Development Strategies
Planning Your Media Mix
- Marketing Communication Strategies
- Developing Multi-Channel Approaches
- Aligning Call Centers/Service Hubs with Media Strategies
- Creating an Editorial Calendar
- Media Buying Strategies
- Selecting and Collaborating with Agencies
Media Measurement and Action Planning
- Implementing Your Media Plan
- Evaluating Campaign Results
- Developing Metrics Using Both Paid and Free Tools
- Action Planning Techniques
- Exploring Various Planning Models
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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