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Course Code: MGLD 87849
11 Course Visits
Reputation & Crisis Communication
Course Sector:
Management and Leadership
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Abu Dhabi, UAE $4,250
03
5 Days
Online, Virtual $2,150
04
5 Days
Riyadh, KSA $4,250
Introduction
Training course introducion / brief
In today's fast-paced, media-driven environment, maintaining organizational reputation and managing crises effectively is more critical than ever. This course equips professionals with the tools, frameworks, and strategies needed to proactively monitor brand reputation, manage public perception, and respond decisively during crisis situations.
“Reputation is built in seconds, damaged in milliseconds, and rebuilt over years.”
Participants will learn how to develop strategic communication plans, engage effectively with media and stakeholders, and implement response frameworks that protect brand credibility before, during, and after a crisis. The course combines theoretical models with real-world case studies and simulations to ensure practical readiness.
Course Objectives
At the end of the training course, participants will be able to
- Proactively monitor and assess organizational reputation across digital and traditional channels
- Develop and implement effective media relations strategies
- Build comprehensive crisis communication plans using industry-leading frameworks
- Respond swiftly and confidently during high-pressure situations
- Manage stakeholder expectations and maintain transparency during crises
- Evaluate post-crisis outcomes and strengthen future preparedness
Course Audience
Who is this course for, and can benefit the most
- Communications and PR managers
- Corporate affairs officers
- Marketing and brand strategists
- Executives responsible for crisis management
- Social media and digital engagement specialists
- Government and NGO communications professionals
Course Outline
The course aims and learning outcomes
Foundations of Reputation Management
- Understanding Organizational Reputation
- Key Components of Brand Credibility
- Tools for Proactive Reputation Monitoring
- Case Study: Rebuilding Trust After a Major Crisis
Media Relations and Public Engagement
- Building Strong Relationships with Media
- Crafting Clear and Consistent Messages
- Press Releases, Interviews, and Media Briefings
- Workshop: Simulated Press Conference Exercise
Crisis Communication Frameworks
- Types of Crises and Their Impact on Reputation
- Developing a Crisis Communication Plan (CCP)
- Spokesperson Training and Message Discipline
- Case Study: Managing a Product Recall Crisis
Digital and Social Media Response Strategies
- Managing Online Reputation and Sentiment
- Real-Time Crisis Communication on Social Platforms
- Handling Misinformation and Viral Content
- Workshop: Drafting a Social Media Crisis Response Protocol
Post-Crisis Evaluation and Recovery
- Conducting a Post-Crisis Review
- Learning from Past Incidents to Strengthen Resilience
- Restoring Brand Image and Stakeholder Confidence
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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