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Course Code: SMCO 837
7 Course Visits
Event Planning & Innovation Tools
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Online, Virtual $2,150
02
5 Days
Riyadh, KSA $4,250
03
5 Days
Dubai, UAE $4,250
Introduction
Training course introducion / brief
This course equips professionals with the strategic skills and innovative tools needed to design, manage, and execute successful hybrid, virtual, and in-person events. With a strong focus on modern technologies, logistics coordination, stakeholder engagement, and performance measurement, participants will learn how to create impactful event experiences that meet evolving audience expectations.
"Innovation in event planning isn't just about tools—it's about designing experiences that leave lasting impressions."
The program combines theoretical frameworks with hands-on practice, ensuring participants are prepared to lead events of all scales and complexities using cutting-edge digital platforms and proven project management methodologies.
Course Objectives
At the end of the training course, participants will be able to
- Design and implement comprehensive event plans across multiple formats (in-person, hybrid, virtual).
- Select and utilize the latest event technology platforms and tools.
- Coordinate logistics efficiently, including venue setup, vendor management, and risk mitigation.
- Manage internal and external stakeholders effectively throughout the event lifecycle.
- Apply data-driven performance analytics to measure event success and improve future outcomes.
- Lead cross-functional teams and ensure timely execution within budget constraints.
Course Audience
Who is this course for, and can benefit the most
- Event planners and coordinators
- Marketing and communications professionals
- Conference and exhibition managers
- Digital engagement specialists
- Project managers overseeing event-based initiatives
- Entrepreneurs and business owners organizing corporate or public events
Course Outline
The course aims and learning outcomes
Foundations of Modern Event Planning
- Introduction to Hybrid, Virtual, and In-Person Events
- Understanding Event Objectives, Audiences, and KPIs
- Types of Events and Their Strategic Role
- Case Study: Successful Hybrid Event Execution
Event Technology & Digital Platforms
- Selecting the Right Virtual and Hybrid Platforms
- Live Streaming, Webinars, and Interactive Tools
- Managing Registration, Networking, and Engagement Digitally
- Workshop: Evaluating Your Current Tech Stack
Logistics Coordination & Vendor Management
- Venue Selection and Setup Strategies
- Budgeting, Timelines, and Resource Allocation
- Managing Vendors, Contracts, and Deliverables
- Risk Assessment and Contingency Planning
Stakeholder Engagement & Communication
- Building Strong Relationships with Sponsors and Partners
- Internal Team Coordination and Roles
- Crisis Communication and On-Site Problem Solving
- Managing Expectations and Feedback Loops
Measuring Success & Driving Innovation
- Performance Analytics and Reporting
- Post-Event Evaluation and ROI Measurement
- Emerging Trends in Event Technology and Experience Design
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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