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Course Code: SMCS 20522
6 Course Visits
Key Account and Partnership Management
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Online, Virtual $2,150
03
5 Days
Riyadh, KSA $4,250
Introduction
Training course introducion / brief
This course equips professionals with the strategic skills and tools needed to build, manage, and grow high-value relationships with key accounts and strategic partners. Participants will learn how to develop tailored account strategies, negotiate contracts effectively, implement client retention frameworks, and drive long-term value through collaborative partnerships.
“Strategic account management is not just about sales—it’s about creating sustainable, mutually beneficial relationships.”
The program blends strategic planning with hands-on practice, ensuring participants can lead complex account portfolios and partnership initiatives in competitive business environments.
Course Objectives
At the end of the training course, participants will be able to
- Develop and execute strategic account plans aligned with client and organizational goals
- Build and maintain strong relationships with key clients and stakeholders
- Negotiate contracts and agreements that create win-win outcomes
- Apply advanced client retention techniques to ensure long-term loyalty
- Measure and optimize the performance of key accounts and partnerships
- Identify growth opportunities within existing accounts and expand strategic alliances
Course Audience
Who is this course for, and can benefit the most
- Key account managers and senior sales professionals
- Partnership development managers
- Client relationship officers
- Business development executives
- Contract and commercial managers
- Executives responsible for customer retention and strategic alliances
Course Outline
The course aims and learning outcomes
Foundations of Strategic Account Management
- Understanding Strategic Accounts vs. Regular Accounts
- The Role of Strategic Partnerships in Business Growth
- Mapping Stakeholders and Decision-Making Structures
- Case Study: Managing a Global Strategic Account
Building High-Impact Relationships
- Relationship Building Frameworks and Best Practices
- Emotional Intelligence and Trust-Based Selling
- Communication Strategies for Senior-Level Engagement
- Workshop: Designing a Relationship Development Plan
Strategic Negotiation & Contract Management
- Advanced Negotiation Techniques for Complex Deals
- Contract Structuring and Risk Management
- Legal and Commercial Considerations in Agreements
- Role Play: Simulated Negotiation Exercise
Retention, Expansion & Value Creation
- Client Retention Models and Loyalty Programs
- Identifying Upsell and Cross-Sell Opportunities
- Measuring Customer Lifetime Value (CLV)
- Creating Joint Value Propositions and Co-Innovation Plans
Performance Measurement & Continuous Improvement
- KPIs and Metrics for Account Success
- Managing Customer Satisfaction and Feedback
- Renewals, Extensions, and Exit Planning
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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