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Course Code: SMCS 21206
11 Course Visits
Opportunity Development & Strategic Proposals
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Abu Dhabi, UAE $4,250
03
5 Days
Online, Virtual $2,150
04
5 Days
Riyadh, KSA $4,250
Introduction
Training course introducion / brief
This course equips professionals with the essential skills and frameworks needed to identify high-value business opportunities, craft compelling proposals, and deliver persuasive pitches that win deals. Participants will explore advanced market research techniques, strategic proposal writing, and structured pitching methods that align with client needs and organizational goals.
"Winning proposals don't just sell a solution—they tell a story that connects value with vision."
The program blends theory with hands-on practice, ensuring participants can confidently lead opportunity identification efforts and develop strategic proposals that stand out in competitive markets.
Course Objectives
At the end of the training course, participants will be able to
- Identify and qualify high-potential business opportunities using market intelligence
- Conduct in-depth competitor and client analysis to uncover strategic advantages
- Develop persuasive, client-centric proposals that highlight unique value propositions
- Apply structured pitching techniques to communicate ideas effectively
- Align marketing strategies with opportunity development and proposal delivery
- Use storytelling and data-driven insights to enhance proposal impact
Course Audience
Who is this course for, and can benefit the most
- Business development managers
- Proposal writers and bid coordinators
- Marketing and strategy professionals
- Sales executives and account managers
- Entrepreneurs and startup founders
- Consultants involved in pitching and client acquisition
Course Outline
The course aims and learning outcomes
Foundations of Opportunity Development
- Understanding Market Research and Its Role in Opportunity Identification
- Mapping Customer Needs and Pain Points
- Competitive Intelligence and Gap Analysis
- Workshop: Identifying Opportunities in Your Industry
Advanced Market Research Techniques
- Quantitative vs. Qualitative Research Methods
- Using Data Analytics to Spot Trends and Patterns
- Building Market Entry Strategies
- Case Study: Turning Insights into Actionable Opportunities
Crafting Strategic Proposals
- Proposal Structure and Key Components
- Writing Techniques for Persuasive, Clear, and Client-Focused Content
- Incorporating Visuals, Value Propositions, and ROI Statements
- Workshop: Rewriting a Sample Proposal for Maximum Impact
Pitching and Presentation Skills
- Structuring Effective Pitches: From Elevator Pitch to Formal Presentations
- Storytelling Techniques That Engage and Influence
- Handling Objections and Delivering Confident Responses
- Practice Session: Live Pitching with Feedback
Integrating Marketing Strategy with Proposal Development
- Aligning Proposals with Brand Positioning and Messaging
- Digital Marketing Tools to Support Opportunity Development
- Measuring Proposal Success and Optimizing Future Efforts
- Designing a Complete Opportunity-to-Proposal Plan
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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