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Course Code: IT 3925
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Google Analytics Individual Qualification (GAIQ)
Course Sector:
Information Technology
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Riyadh, KSA $4,250
02
5 Days
Abu Dhabi, UAE $4,250
Introduction
Training course introducion / brief
This program is designed to prepare participants for the Google Analytics Individual Qualification (GAIQ) exam and to build a deep understanding of Google Analytics 4 (GA4).
The program focuses on the frameworks behind web analytics, data collection methodologies, and the strategic use of analytics for decision-making.
Course Objectives
At the end of the training course, participants will be able to
- Understand core concepts and structures of GA4
- Learn how Google Analytics collects, processes, and reports data
- Master audience segmentation and behavioral analysis
- Interpret traffic sources and campaign performance
- Understand e-commerce tracking and event tagging
- Prepare confidently for the GAIQ certification exam
Course Audience
Who is this course for, and can benefit the most
- Web analysts and data professionals
- E-commerce and digital marketing managers
- Anyone preparing for the GAIQ certification
Course Outline
The course aims and learning outcomes
Introduction to Google Analytics and GA4:
- Evolution from Universal Analytics to GA4
- The purpose and benefits of using GA
- Basic terminologies and metrics
- How GA4 differs from traditional analytics?
- Overview of the GA interface and key reports.
- GA account structure: property, data streams, and views.
Data Collection and Configuration
- Understanding how GA4 collects data.
- Setting up data streams for websites and apps.
- Configuring tagging using Google Tag Manager (GTM).
- Data retention and user privacy controls.
- Cross-domain tracking concepts.
- The importance of clean data.
Events and Conversions:
- Event-driven model in GA4
- Automatically collected events vs. custom events
- Conversion setup and tracking
- Naming conventions and best practices
- Enhanced measurement features
- Using debug view to test events
Audience Segmentation and User Properties:
- Audience definitions in GA4
- Creating custom segments
- Understanding user properties and their impact
- Lifecycle vs. user reports
- Analyzing engagement and retention
- Techniques for behavioral segmentation
Traffic Acquisition and Source Attribution:
- Understanding traffic sources in GA4.
- Source/medium/channel definitions.
- Attribution models and lookback windows.
- UTM tagging best practices.
- Evaluating campaign performance.
- Multi-channel funnel theory.
User Behavior and Engagement Analysis:
- Page views, sessions, and engagement metrics.
- Event reports and user pathing.
- Bounce rate vs. engagement rate in GA4.
- Using funnel and path exploration tools.
- Scroll, click, and interaction analysis.
- Understanding site content performance.
E-commerce Tracking and Monetization Reports:
- E-commerce setup in GA4
- Recommended e-commerce events
- Purchase funnel and checkout behavior
- Revenue attribution and ROI
- Linking Google Ads and GA4
- Monetization reports walkthrough
Admin Settings and Data Governance:
- Admin interface overview
- User management and permissions
- Connecting to BigQuery and other tools
- Data filters and exclusions
- Managing internal traffic
- Understanding limitations and sampling
GA4 Reporting and Dashboarding:
- Using standard vs. custom reports
- Creating explorations
- Dashboards and visualization in GA4
- Scheduled reports and sharing options
- Exporting and interpreting data
- Integration with Looker Studio
Certification Preparation and Practice:
- GAIQ exam structure and tips
- Reviewing key concepts and terminology
- Practice test questions and scenarios
- Time management for exam success
- Addressing common exam mistakes
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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