Certificate in Event Management

Course Code: SMCS 120

601 Course Visits

Course Sector:

Sales, Marketing and Customer Service

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Course Dates and Locations

Choose a date and location to book your seat

No.

Date

Days

Location

Fees

Enrollment

18 - 22 Aug 2025

5 Days

London, UK

$4,950

20 - 24 Oct 2025

5 Days

Dubai, UAE

$4,250

Introduction

Training course introducion / brief

This course helps those people who are organizing and planning an event - either an in-house event or a commercial event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in dealing with the aftermath. No matter what, this course will fully support your objective of helping to deliver an effective event.

How do you ensure that your event is a great success and that you have achieved everything required?

How do you ensure that it is within budget?

These and many more questions will be answered on this exciting and stimulating course

Gain a comprehensive understanding of the foundations of events management.
Learn the steps in creating and featuring an event
Design a step-by-step process for planning an event
Implement methods to evaluate an event
Apply various resources in order to manage logistics

Project Officers
Administrative officers

Overview of Event Management

Definition of ‘event’
Reasons for organizing events
Types of events
Importance of events
Definition of an event theme
Steps to create and theme an event
Stakeholders of an event

The Event Planning Process

Deciding the vision and theme of an event
Conducting a SWOT analysis
Setting goals and objectives
Determining the event’s feasibility
Choosing an appropriate organizational structure
Creating a plan
Evaluating the event
The 5 W’s of event creation
Be S.M.A.R.T with your objectives

Human resources and logistics in event management

Human resources management for events
Choosing an ideal venue
Marketing and promoting your event
Elements of event promotion and marketing

Ticketing

Signage

Advertising
Budgeting of events
Safety components in event management
Risk mitigation and contingency plans
Potential problems

Weather

No shows

Delayed deliveries

Event assessment and evaluation

Difference between assessment and evaluation
Six key stages in event evaluation
Various methods of event evaluation
Gantt charts for managing task schedules
The ROI evaluation
Measuring social media engagement

Organizing great events

Needed steps for organizing effective events
Plan and execute an effective campaign
Use an efficient communication system
Use the event website wisely
Use technology wisely
Execute a sound logistics system

Boost certificate of completion

BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.

ENDORSED EDUCATION PROVIDER

Flexible deadlines

Customized dates accordance to your schedule

Shareable Certificate

Earn certificate upon completion

COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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TRAINING COURSE: Certificate in Event Management