Certified marketing professional

Course Code: SMCS 108

535 Course Visits

Course Sector:

Sales, Marketing and Customer Service

Request in house training Call Me Back

Course Dates and Locations

Choose a date and location to book your seat

No.

Date

Days

Location

Fees

Enrollment

25 - 29 Aug 2025

5 Days

Singapore,SG

$4,950

17 - 21 Nov 2025

5 Days

Dubai, UAE

$4,250

Introduction

Training course introducion / brief

In today’s business, the role of marketing in organizations is too vital to be overlooked. Small to high-profile organizations compete for the same market and those with the most effective marketing strategies are able to reach a larger volume of clients and customers. This created the reality for small organizations that marketing is an essential part of surviving in the business. wise marketing efforts coupled with financial operational among other functions within their structure.

Gain an understanding of the marketing framework of a business organization.
Develop a cohesive strategy for the organization, interconnected with the goals of the business and the environment in which it operates.
Conduct marketing audits and analyses to better examine the micro and macro environments.
Identify and utilize best practices, tools, and models to implement an effective marketing and sales management system.
Apply planning and the execution of advanced marketing strategies to enhance organizational results.

Sales Executives
Business Development Executives
Sales / Marketing Managers
Account Managers / Relationship Managers
Sales Directors
Teachers / Trainers
Leaders
Students
Head of Department
Art Directors
HR professional
Career shifters
Business Owners / Entrepreneurs
Social Media Specialist
SEO Specialist
Customer Service Officers

Introduction to Marketing

Marketing concepts
Marketing management defined
Evolution of the marketing concept
Differences between marketing and selling
Scope of marketing management
Setting the scene: the marketing mix
Using the 4Ps marketing mix model

Marketing in the modern business world

Differences between marketing and selling
Key Marketing concepts you must be aware of
Understanding Your Customer

Needs, Wants, and Demand
Buyer Persona
Customer Journey Map

Branding

The meaning of a brand

Brand identity

Brand personality

Marketing audit and planning

Understanding the marketing environment
Various marketing analysis techniques
'PEDSTLE' analysis
'SWOT' analysis
The five forces model (M. Porter)
Customer analysis
Competitive analysis
The marketing audit
Marketing planning

Market Segmentation, Targeting, Positioning and Key Aspects of Marketing Mix

The basis of market segmentation for B2C & B2B
Steps in market segmentation, targeting and positioning under 4P
Market targeting & positioning based on data you acquired
Developing high-quality hypotheses if data is missing

Implementing an Effective Marketing: Best Practices, Tools and Models

Curate Remarkable Content
Creating Informational Videos
Social Media Groups and Online Forums
Compelling Marketing Emails
Marketing Communication and Campaigns

Elements of the communication process

Steps in creating a promotional campaign

The goals and tasks of promotion

The 'AIDA' concept

Setting the advertising budget

The various media types

Media scheduling

Evaluating promotional campaigns

The Product Life Cycle (PLC): A Strategic Approach

The PLC concept
Marketing strategies for PLC
The promotion mix and marketing objectives
Characteristics promotion mix elements
Promotion mix strategies across the PLC
Push and pull strategies

Analytics - If You Can't Measure It—It Doesn't Exist

Metrics you must track and measure
Best tools for measurement that the top companies use
Interpreting the data and leveraging the insights you might get from it

Implementation and Development of Marketing Plan and Budgeting

Determining a perfect marketing budget for your company
The increase of ROI – the interactive data and its professional analysis
Setting the Plan – step-by-step instruction to create a great marketing plan
Implementation of marketing campaigns according to Marketing Plan

Marketing Research

Marketing research defined

The marketing research process

Secondary and primary data

Questionnaire design

Forms of survey research

Boost certificate of completion

BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.

ENDORSED EDUCATION PROVIDER

Flexible deadlines

Customized dates accordance to your schedule

Shareable Certificate

Earn certificate upon completion

COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

Download Company profile

Download Calendar

Trending Courses

The most bespoke and flexible training courses

Open courses table

Jun

- 05 -
Days

The Risk Management Professional (PMI-RMP Exam Preparation)

Istanbul, Turkey

TRAINING COURSE: Certified marketing professional