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Course Code: SMCS 116
861 Course Visits
Certified product manager
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
London, UK $4,950
02
5 Days
Online, Virtual $2,150
03
5 Days
Abu Dhabi, UAE $4,250
Introduction
Training course introducion / brief
The product manager is responsible for the strategy and roadmap for the
product and the team of employees involved in every step of making the
product. In this Interactive program, the participants will learn what a
product manager does, how the product development process works, and
how to work within the agile frameworks. they will also learn what it
takes to be a product manager at top companies
Course Objectives
At the end of the training course, participants will be able to
- Explore How to be more successful through becoming a proactive product leader
- Identify What does a Product Manager do?
- What skills are required? How do they transition into becoming a product manager?
- Improve their performance through comparing the way they work to best practice
- Visualize how product management is changing and how you can adapt to take advantage of new ideas and techniques
- Develop the financial and business management skills essential to high level product management
- Interact with and learn from case studies of experienced product managers
- Find new sources of ideas and support beyond the course
- Discuss the Agile product management tools and techniques
- Explore what is roadmap, minimum viable product description, launch plan
- Describe the best ways in Gathering stakeholder input: customer research, target customers, and personas
- Discuss team formation
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
Introduction and Overview
- What is Product Management
- The Relation between Agile Methodology and product management
- The Product Manager Role and responsibilities
- What skills are required for Product Manager?
- Common Mistakes of a Product Manager
- How do you transition into becoming a product manager?
- The Role of Product Managers in:
- New Product Development
- Managing Product Lifecycles
- Developing NPD Strategies and Managing New Product Portfolios
- Defining New Products – Tools and Techniques for Requirements Gathering and Specifying New Products
- The Best Practice for Achieving NPD
Launching Products and Services
- Developing launch and go-to-market strategies
- Key issues and steps in achieving high levels of performance with product launches
- Accelerating the take-up of new products
- Lessons from leading product launches: the pitfalls to avoid and the strategies to employ
Gathering stakeholder input:
- Internal teams
- External market forces
- Balancing stakeholder input
- Communicating back to stakeholders
- User stories/use cases
- Feature lists
- Prioritized backlog
- Wireframing/prototyping
- Engineering estimates
- Presenting your MVP -- wireframes (or product feature list)
Agile product management tools and techniques
- Product development teams
- Functional testing
- Product release -- beta programs, onboarding users, describing product benefits, monitoring and interpreting feature
- Presenting your product launch plans
Business Management for Product Managers
- Practical financial challenges for product managers – profit and loss accounts, pricing and business cases
- Understanding and using P&L accounts Building convincing business cases
- Understanding investment appraisal techniques
- Managing prices
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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