Course Code: SMCS 112
5033 Course Visits
Customer Experience Strategy: From Innovation to Execution
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
30 Jun - 04 Jul 2025
5 Days
Barcelona, Spain
$4,950
02
08 - 12 Sep 2025
5 Days
Dubai, UAE
$4,250
03
23 - 27 Nov 2025
5 Days
El Doha , Qatar
$4,250
Introduction
Training course introducion / brief
Customer Experience
Customer Experience is imperative; a proven effective strategy for sustaining a competitive advantage. The better experience customers have, the greater positive reviews a company will receive, while simultaneously reducing the chances of customer complaints. When it comes to Customer Experience, any company should aspire to stand out from among the competitions.
 This 5-day BOOST training course provides participants with practical activities, principles and techniques to drive Customer Experience innovation. This course is comprehensive and effective in starting up and making a successful Customer Experience in organizations of all sizes and business sectors. 
Course Objectives
At the end of the training course, participants will be able to
  • Assess existing customer experience strategy in the organization to enhance customer satisfaction by delivering a consistent and excellent service experience.
  •  Develop strategies effective for the business or organization.
  •  Identify and eliminate barriers in developing a customer-centric innovation mindset.
  •  Design a customer experience programme to deliver the strategy.
  •  Gain customer insights and turn ideas into action. 
Course Audience
Who is this course for, and can benefit the most
  •  Sales Executives
  •  Business Development Executives
  •  Sales / Marketing Managers
  •  Account Managers / Relationship Managers
  •  Sales Directors 
  •  Teachers / Trainers
  •  Leaders
  •  Students
  •  Head of Department
  •  Art Directors
  •  HR professional
  •  Career shifters
  •  Business Owners / Entrepreneurs
  •  Social Media Specialist
  •  SEO Specialist
  •  Customer Service Officers
Course Outline
The course aims and learning outcomes
Your Customer Experience Strategy
  • Elements that comprise an effective and strategic customer experience strategy
  • Clear customer experience vision for your own organization.
  • Critical goals and roadmap to help reach your customer experience vision.
Your Customers and their Experience Journey
  • Developing customer stories for promoting cultural empathy
  • Critical customer views of interactions throughout multi-channel touchpoints
  • Journey maps to capture experiences and emotions of customers 
Customer-Focused Innovation
  • Creative strategies that support innovation
  • Understanding the needs of your customers
  • Improving customer experience while adding value
Educating your Workforce
  •  Engaging the hearts and mind of your people
  • Customer experience will never exceed your employee experience
  • “How to work together” to deliver brand promise and great customer experience 

 Principles of Customer Relationship Building

  •  Modern ideation and relationship building models
  • Developing Customer Experience based Customer Relationship Maturity Matrix
  • Essential elements and application of the Technology Framework for CRM and Customer Experience 
Accelerating and Improving Decisions with Data
  • Assessing the value of customer experience in connection to nine foundational business building blocks
  • Establishing Customer Experience Advisory and Leadership models
  • Exploring leading practices that drive ongoing business improvements
  • Linking customer perceptions with operational costs and profitability 
Customer Experience in your Organization
  • Most relevant, actionable metrics for your organization to drive desired business results
  • How to drive adoption across your entire organization
  • Jumpstart your role by gaining wins and bringing others along with you
  • Becoming a successful change-agent for customer experience-first thinking
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Over all rating
Excellent
Average
Below average
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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