Leading Digital Marketing Strategy

Course Code: SMCS 122

520 Course Visits

Course Sector:

Sales, Marketing and Customer Service

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Course Dates and Locations

Choose a date and location to book your seat

No.

Date

Days

Location

Fees

Enrollment

04 - 08 Aug 2025

5 Days

London, UK

$4,950

03 - 07 Nov 2025

5 Days

Dubai, UAE

$4,250

Introduction

Training course introducion / brief

The days of random calls, knocking on doors, and using traditional advertising have long been over. As researchers state, a person spends an average of at least 5 hours per day online. This creates the need to evolve from traditional to digital marketing strategy. Online advertisements are 3x cheaper and more targeted than television, print, and radio ads. To date, the average cost-per-sale drops 80% after consistent digital marketing activities.

Digital transformation

Therefore, if any business or company would want to grow faster and grow smarter, it is essential to have an effective digital marketing strategy. This five-day BOOST training course is designed to provide participants with relevant concepts about digital transformation and innovative marketing strategy through customer-centricity. This course will allow participants to gain familiarity with the digital tools and trends dominating the marketing field in the way people communicate, consume, work, buy and sell.

Evaluate the organizational and team capabilities needed to support digital-ready business.
Gain a concrete view of the key strategic drivers of digital disruption in the respective company.
Improve operations through digitization to foster brand-creation or brand-building in the digital marketing field.
Create content for an effective digital marketing strategy. Develop a digital, content-driven strategy that enables stronger engagement with customers and creates outstanding customer experiences.
Understand customer needs and the new rules of competition as well as today’s customers and their evolving needs and expectations.

Sales Executives
Business Development Executives
Sales / Marketing Managers
Account Managers / Relationship Managers
Sales Directors
Teachers / Trainers
Leaders
Students
Head of Department
Art Directors
HR professional
Career shifters
Business Owners / Entrepreneurs
Social Media Specialist
SEO Specialist
Customer Service Officers

Introduction to Digital Marketing Strategy

Digital Marketing Foundations
Latest digital marketing trends & stats
The pillars of a successful digital marketing strategy
Content marketing best practices
Exercise: Differentiate digital media from traditional media

Search Engine Optimization (SEO) Basics

SEO vs. SEM
Key SEO tags and fields
Onsite and content optimization basics
Offsite optimization basics

Search Engine Marketing (SEM): Advertising on Google Paid Search

Introduction to Google Ads (Previously AdWords)
Campaigns, AdGroups and Ads
Ad editorial best practices
Working with the keyword planner
The different keyword match types
Campaign and bid optimization
Reading and analyzing Google Ads reports
Group exercise: Create a full search campaign

Social Media Marketing & Advertising

Social media engagement best practices
How to design effective posts
Key social media marketing metrics
Exercise: Critique of real case social media posts
Deep dive into the Facebook ads manager
How to effectively target your audience
Live demo: Facebook and Instagram advertising

Display Advertising and Video Marketing

How Display advertising works
Overview of the Google Display Network (GDN)
How to advertise your videos on YouTube
Live demo: Creating a Display ad campaign on the GDN

The Power of Remarketing

How remarketing works
Creating remarketing lists in Google Ads
Introduction to retargeting on Adroll
Live demo: Creating a remarketing campaign

Email Marketing & Newsletters

The value of email marketing
Email marketing best practices
Live demo: Creating a newsletter on Mailchimp

Web Analytics & Conversions

racking and improving your online conversions
Overview of Google Analytics
Creating and tracking goals
Exercise: Calculate your campaign ROI

Boost certificate of completion

BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.

ENDORSED EDUCATION PROVIDER

Flexible deadlines

Customized dates accordance to your schedule

Shareable Certificate

Earn certificate upon completion

COURSE METHODOLOGY

Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).

At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.

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TRAINING COURSE: Leading Digital Marketing Strategy