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Course Code: SMCS 118
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Market research, Evaluation and analysis
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
London, UK $4,950
02
5 Days
Dubai, UAE $4,250
03
5 Days
Online, Virtual $2,150
Introduction
Training course introducion / brief
Market research
In an increasingly competitive global marketplace, organizations must understand customer needs, industry trends, and market dynamics to craft winning strategies. Market research is no longer a luxury — it is a strategic necessity.
This course is designed to empower participants with comprehensive skills in planning, executing, analysing, and leveraging market research to make smarter business decisions. It bridges theory with hands-on applications, guiding learners through the complete research lifecycle: from framing the right questions, choosing appropriate methodologies, and collecting and analysing data, to turning findings into actionable insights that drive organizational success.
Participants will explore both traditional and digital research techniques, learn how to critically evaluate market information, and develop persuasive data-driven recommendations for senior management. Special emphasis will be placed on modern tools such as online surveys, analytics platforms, social media listening, and big data applications.
Course Objectives
At the end of the training course, participants will be able to
- Understand the role of market research in strategic decision-making.
- Design effective research frameworks aligned with business goals.
- Choose the most suitable qualitative and quantitative research methods.
- Utilize modern data collection tools and online research techniques.
- Analyse and interpret both primary and secondary data accurately.
- Perform competitor analysis and environmental scanning.
- Segment markets and profile customers based on research findings.
- Identify emerging trends through predictive analytics.
- Evaluate market potential for new products or services.
- Create impactful research reports and data visualizations.
- Communicate research results to stakeholders for maximum influence.
Course Audience
Who is this course for, and can benefit the most
- Marketing, Sales, and Business Development Professionals
- Market Researchers and Analysts
- Product and Brand Managers
- Entrepreneurs and Startup Founders
- Anyone involved in market analysis, customer insights, or strategic planning
Course Outline
The course aims and learning outcomes
Fundamentals of Market Research
- The strategic value of market research
- Differences between primary and secondary research
- Defining research questions and objectives
- Ethical considerations in market research
Research Methodologies and Data Collection
- Designing qualitative research: interviews, focus groups, ethnographic studies
- Designing quantitative research: surveys, questionnaires, experimental designs
- Online research methods: digital surveys, online panels, social media research
- Building effective sampling plans
Data Analysis and Interpretation
- Introduction to descriptive and inferential statistics
- Using Excel, SPSS, or other analytics tools
- Cross-tabulation, correlation analysis, regression basics
- Data cleaning and quality assurance
- Identifying patterns, trends, and insights
Advanced Applications of Research
- Competitor intelligence gathering
- Customer segmentation and persona building
- Product concept testing and brand tracking studies
- Predictive market analysis and trend forecasting
- Introduction to big data and AI in market research
Presenting and Applying Research Insights
- Best practices in structuring research reports
- Data visualization techniques: turning numbers into narratives
- Storytelling with data for executives
- Communicating findings to drive decision-making
- Group case study and capstone project
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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