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Course Code: SMCS 106
8375 Course Visits
Promotional Strategy Impacts on Organizational Market Share and Profitability
Course Sector:
Sales, Marketing and Customer Service
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
London, UK $4,950
02
5 Days
Dubai, UAE $4,250
Introduction
Training course introducion / brief
Promotion is considered one of the most effective tools to attract customers towards the products or services. Being one of the four key aspects of the marketing mix promotion ensures that the customers are aware of the product or service that you are offering. Higher the level of completion the producers are keen on building more attractive strategies than that of competitors. Firms have a variety of alternative information delivery systems available to them, which can be used to construct an appropriate promotional mix strategy.This portfolio of the alternative delivery mechanisms includes majorly; advertising, personal selling, public relations, publicity, direct marketing, and sales promotions.
Impact on organizational market
In this 5- day course, we will be discussing in detail the various promotional strategies and their impact on organizational market share and profitability. A Promotion strategy can be considered as a process whereby information about the organization’s products or services is encoded into a promotional message for delivery to the customer.
Course Objectives
At the end of the training course, participants will be able to
- Gain a competitive edge in the market over their rivals.
- Learn how to improve the fortune of their business or organization.
- A better understanding of the organizational factors that determine the commitment of organizational resources to drive the achievement of marketing goals.
- Identify which of the promotional tools the customers respond to favorably.
Course Audience
Who is this course for, and can benefit the most
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline
The course aims and learning outcomes
Introduction
- Promotional Strategies
- Promotional goals
- Product variables
- Promotional mix
Market Share and Profitability
- Introduction to market share
- Profitability: the primary goal of all business ventures
- Promotional strategies and sales performance
- Relationship between Promotional Strategies and Profits
- Importance of promotional strategy in influencing performance
Operations of promotional strategies influence on Customer Behaviours
- The Hierarchy of effects theory
- Planned Behavior Theory
- Framework for understanding sales acceleration/performance
- Market Share Theory
- How to identify the exact promotional tools?
Impacts of promotional strategy on market share and profitability
- Market Share
- Promotional Strategy
- Sales Promotion
- Advertising
- Publicity
- Personal Selling
- Profitability
- Sales Promotion
- Advertising
- Publicity
- Personal Selling
The importance of the impact of promotional strategy on market share and profitability
- Promotional strategy: a potent tool to influence performance
- Influence of promotional strategy on the overall performance of the organization
- Promotional strategy tools and promotional objectives to be achieved, market share, or profitability.
- Promotional budgets planning
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
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