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Course Code: PERDEV 112
494 Course Visits
Crisis Communication Skills
Course Sector:
Interpersonal Skills and Self Development
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
3 Days
Dubai, UAE $3,250
02
3 Days
Manama, Bahrain $3,250
Introduction
Training course introducion / brief
Crisis management is essential in any form of business. At some point, companies will be challenged with a crisis, and the failure to respond can cause serious damage to the company’s bottom line, stakeholders and public image. However, a well-planned and well-built communication plan during an incident and crisis will surely help the company to actively manage a situation and protect internal and external stakeholders. This training course is designed to provide delegates with the relevant concepts and key steps that an organization must take to avoid larger damage by an incident or crisis through an effective communication plan.
Course Objectives
At the end of the training course, participants will be able to
- Gain a comprehensive understanding of the importance of incident and crisis communication plan.
- Enhance practical skills enabling effective communication at the time of an incident or crisis.
- Utilize the techniques and technologies involved in crisis communication
- Conduct an assessment for personal and organizational readiness in responding to the crisis.
- Create an effective incident and crisis response communication plan for the respective organization.
Course Audience
Who is this course for, and can benefit the most
- Executive Secretaries
- Executive Personal Secretaries
- Personal Secretaries
- Executive Assistants
- Personal Assistants
- Office Managers
- Administration Managers
- Management Secretaries
- Senior Assistants
Course Outline
The course aims and learning outcomes
COMMUNICATION AT THE TIME OF A CRISIS OR INCIDENT
- Key principles of crisis communication and incident response
- What is your crisis?
- What is a crisis?
- Reputation management – what price your reputation?
- Why crises are different
- Who is interested? An exploration of those who want to know what is going on – and why you must communicate
- Why do you need a plan?
- Types of plan
- How to start the planning process?
- What to include in a crisis plan?
- Key Activities and Roles & Responsibilities required for Effective Incident and Crisis Management
- Identifying Escalation and Activation Policies
- Structuring to respond. A look at putting together the necessary systems, teams and facilities to meet the threat
MEDIA MANAGEMENT
- The media environment
- Media; friend or foe?
- Using Top Strategies when Interacting with the Media
- Confidence in Managing Media Interviews
- Abilities in Handling the Media Ambush
- Managing with on-site media
- Establishing and running a communications control cell
- Establishing a media center
- Timelines for incident communication response
- Creating & delivering news statements
- Media interviews session
- Media briefings
- News conferences
SOCIAL MEDIA AND CRISIS COMMUNICATION
- Orientation to Digital & Social Media
- Understanding how Social Media can become a Crisis in Itself
- Citizen Journalists
- Social Media and Crisis: Positive Use of Social Media during the Crisis
- Ethical Issues with Social Media
- Case Studies
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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