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Course Code: DIGTR 102
627 Course Visits
Design Thinking Masterclass
Course Sector:
Digital Transformation and Innovation
Course Dates and Locations
Choose a date and location to book your seat
No.
Date
Days
Location
Fees
Enrollment
01
5 Days
Dubai, UAE $4,250
02
5 Days
Dubai, UAE $4,250
03
5 Days
Online, Virtual $2,150
Introduction
Training course introducion / brief
Today, as organizations increasingly struggle to find new approaches to pervasive challenges, design thinking can unearth a wide range of new options. Long practiced by designers and architects, the design thinking methodology is increasingly used by problem solvers in fields as diverse as healthcare, sustainability, education, urban planning, new product and service development, and economic development. With an emphasis on listening, user empathy, whole-brain thinking, collaboration, and experimentation, the design thinking process offers a complementary approach to analytical decision thinking. The process can open a new path to innovation at your organization.
This training course will introduce participants to the origins, processes, and tools of design thinking through readings, discussions, and team exercises. Using these processes, frameworks, and collaborative tools, you’ll tackle several design challenges during the workshop
Course Objectives
At the end of the training course, participants will be able to
- Understand how to build and sustain an innovative and creative business organization.
- Asses the organization and its processes to reveal the room for improvement of productivity
- Shift between various thinking styles (creative, analytical, systems, critical, etc.)
- Understand and practice various ideation, innovation and creative techniques.
- Understand the applicability of the various innovation methodologies to the respective organization.
- Apply and manage an appropriate idea and innovation management process in the organization
Course Audience
Who is this course for, and can benefit the most
- Business and technology leaders
- Business Unit Managers
- Business Development Consultants
- General Managers / Regional Managers
- Senior and mid-level leaders
- individual leaders of all levels in the organization
- Art Director
- Marketing Consultants
- Marketing Development Manager
Course Outline
The course aims and learning outcomes
Introduction to Design Thinking and Creativity
- Why creativity and design thinking is a trend
- The innovator’s dilemma
- Thinking types
- Analytical vs creative thinking
- Divergent vs convergent thinking
- Lateral thinking
- Systems thinking
- Inspirational thinking
- Principles of creative thinking
- Bringing it all together
- The adoption of Innovation and Creativity
- Enhancing creativity and problem solving at the team level
Ideation, Innovation, Design Thinking
- Ideation – creative thinking strategies and the idea generation process
- Opposite Thinking
- Rip and Rap
- Ego Alter
- Problem Framing
- Mind Mapping
- Scamper
- TRIZ
Innovation types/models
- Process/Product/Service
- The Innovation Matrix
- Ten Types of Innovation
- Innovation based on Industry Cycles
- The Innovation Ambition Matrix
Innovation methodologies
- Design thinking
- Phase-gate
- Lean startup
- Business model canvas
- Customer journey
- Product configuration
- Blue Ocean
- Definition and motivation
- Idea management
- Idea management committee and idea evaluation
- Innovation management process
Building and sustaining innovative organizations
- Organizational capabilities, structure, strategy, and culture
- Rewards and recognition
- Organizing for disruptive innovation
- Current Innovation Trends
- Macro trends
- Digital trends
- Key insights from global innovation managers
Providers and Associations
Providing the best training services and benefits to our valued clients
Boost certificate of completion
BOOST's Professional Attendance Certificate “BPAC” is always given to the delegates after completing the training course, and depends on their attendance of the program at a rate of no less than 80%, besides their active participation and engagement during the program sessions.
ENDORSED EDUCATION PROVIDER
Flexible deadlines
Customized dates accordance to your schedule
Shareable Certificate
Earn certificate upon completion
COURSE METHODOLOGY
Our Training programs are implemented by combining the participants' academic knowledge and practical practice (30% theoretical / 70% practical activities).
At The end of the training program, Participants are involved in practical workshop to show their skills in applying what they were trained for. A detailed report is submitted to each participant and the training department in the organization on the results of the participant's performance and the return on training. Our programs focus on exercises, case studies, and individual and group presentations.
Since 2001, we have been pioneering the training field in the middle east, we managed to unlock potential and help individuals, teams and organisations to be the best that they can be with our full and integrated solutions.
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