Design Thinking and Creativity for Business

About the Course

Name: Design Thinking and Creativity for Business

Code: G-IC015

Sectors: Live/Online Class , Management & Creativity

  Date   Days   Venue   Fees
21 - 23 Nov 2021 3 Live Online Classroom $950 BOOK NOW


Today, as organizations increasingly struggle to find new approaches to pervasive challenges, design thinking can unearth a wide range of new options. Long practiced by designers and architects, the design thinking methodology is increasingly used by problem solvers in fields as diverse as healthcare, sustainability, education, urban planning, new product and service development, and economic development. With an emphasis on listening, user empathy, whole-brain thinking, collaboration, and experimentation, the design thinking process offers a complementary approach to analytical decision thinking. The process can open a new path to innovation at your organization.

This 3-day BOOST training course will introduce participants to the origins, processes, and tools of design thinking through readings, discussions, and team exercises. Using these processes, frameworks, and collaborative tools, you’ll tackle several design challenges during the workshop


At the end of the training course, participants will be able to:

  • Understand how to build and sustain an innovative and creative business organization.
  • Asses the organization and its processes to reveal room for improvement of productivity.
  • Shift between various thinking styles (creative, analytical, systems, critical, etc.).
  • Understand and practice various ideation, innovation, and creative techniques.
  • Understand the applicability of the various innovation methodologies to the respective organization.
  • Apply and manage an appropriate idea and innovation management process in the organization

    Training Methodology

    The training course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course will use lectures and presentations, exercises, experiential, and exposure to real-world problems and policy choices confronting delegates.


    Day 01

    • Introduction to Design Thinking and Creativity
    • Why creativity and design thinking is a trend
    • The innovator’s dilemma
    • Thinking types o Analytical vs creative thinking
    • Divergent vs convergent thinking
    • Lateral thinking
    • Systems thinking
    • Inspirational thinking
    • Principles of creative thinking
    • Bringing it all together
    • The adoption of Innovation and Creativity
    • Enhancing creativity and problem-solving at the team level

      Day 02

      • Ideation, Innovation, Design Thinking
      • Ideation – creative thinking strategies and the idea generation process
      • Opposite Thinking
      • Rip and Rap
      • Ego Alter
      • Problem Framing
      • Mind Mapping
      • Scamper
      • TRIZ
      • Innovation types/models
      • Process/Product/Service
      • The Innovation Matrix
      • Ten Types of Innovation
      • Innovation based on Industry Cycles
      • The Innovation Ambition Matrix
      • Innovation methodologies
      • Design thinking
      • Phase-gate
      • Lean startup
      • Business model canvas
      • Customer journey
      • Product configuration
      • Blue Ocean

      Day 03

      • Innovation management
      • Definition and motivation
      • Idea management
      • Idea management committee and idea evaluation
      • Innovation management process
      • Building and sustaining innovative organizations
      • Organizational capabilities, structure, strategy, and culture
      • Rewards and recognition
      • Organizing for disruptive innovation
      • Current Innovation Trends
      • Macro trends
      • Digital trends
      • Key insights from global innovation manager

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